In the past month, I needed to analyze internal links across 40 different websites. Nothing out of the ordinary — just understanding how pages are connected, where the flow gets stuck, and where the gaps are.
Like everyone else, I went to check well-known tools like SEMrush and similar platforms.
And then I realized the real story.
To get internal link analysis for all these sites, I would have to pay hundreds of dollars a month per account or manage 40 separate accounts — just for internal link analysis.
40 sites. Hundreds of dollars per account. Every single month.
At that point, it didn't feel like a professional tool anymore; it just didn't make sense.
The Decision to Build It Myself
At that stage, I made a simple decision: If the existing tools don't fit what I need — I'll build the tool myself.
Not a general tool, and not just another "pretty report." A tool tailored exactly to how I work.
After 18 years of working with websites, it was clear to me what was missing in existing tools:
I wanted to see internal links from page to page.
I wanted to see the anchor text of every link.
I wanted to give a score to the linking page based on parameters I define — not according to a closed formula from an external tool.
Beyond that, it was important for me to see the big picture:
A link graph that you can move and interact with.
Something that allows for easy identification of pillar pages, service pages, and internal pages.
And ultimately — mapping the entire site structure in a visual and clear way.
Because this was born out of a real need — not a product idea — it was clear to me from the start that the tool should be free. Something anyone could easily install on any WordPress site, without accounts, without subscriptions, and without unnecessary complications.
In short, not another tool that tells me "how many links there are," but a tool that shows me how the site is actually built.
Realizing the Problem is Wider
Only then did I realize this wasn't just my personal problem. It's a system.
Most major SEO tools aren't built for people working with dozens of sites. They are built for one account, one site, and one subscription — and if you need more than that, the solution is always the same: pay more.
If you manage more than one site, you already know the story. The same feature, the same data, just with a price tag that multiplies with every site.
When exactly did we decide this was normal?
The Problem is Not the Tool — It’s the Model
The issue here isn't one tool or another. The issue is the model.
The moment every feature is priced "per site," anyone working at a slightly larger scale gets pushed into a corner. Not because they need something extraordinary — but because the model wasn't built for them in the first place.
When it comes to internal links, it’s even more jarring. The information already exists on the site. There's no external API here, and there's no magic. Just an analysis of an existing structure.
And yet — the price jumps as if it were a completely different product.
The Surprising Discovery from Visual Mapping
As soon as I started mapping the links visually, things started to pop up that I hadn't seen before.
Central pages that received almost no internal links.
Secondary pages that received more "power" than they should.
Entire structures that looked logical "on paper" — but didn't work in practice.
These aren't things you see from a numbers report or an Excel table. You need to see the site structure like a map, not like a list.
A Value-Based Decision — The Tool Will Be Free
At this point, it was clear to me that I didn't want to turn this into another paid tool.
The problem this came to solve was born from real work, not from looking for a product to sell. And for those working with more than one site — the "pay per site" model simply doesn't make sense.
So instead of building another tool with a monthly subscription, I decided to release it as something everyone can use. No accounts, no packages, and no decisions about "how many sites is this worth to me."
A Calm Presentation of the Tool
At this stage, I already had a tool that worked — but not in the way regular SEO tools work.
It doesn't "crawl" the site and it doesn't try to guess. It simply identifies the existing internal links:
From which page to which page.
With which anchor text.
And what relationships were actually created between the pages.
Based on this data, I can define parameters myself and give each page an internal score based on the actual structure of the site — not based on a closed formula from an external tool.
Once there’s a score for the page, we can do the really interesting part: Compare it to what’s needed to appear on the first page of Google for a specific phrase, and see mathematically where the gap lies — not as a feeling, but as a number.
No guesses. No "it feels strong." Just structure, relationships, and a score you can work with.
An Open Question to Finish
What interested me in this whole process wasn't the tool itself, but what happens when you stop guessing and start measuring.
With this tool, I can see exactly which pages are getting power, which pages are getting stuck in the middle, and what score a page is missing to compete for the first page on a certain term.
But then a more interesting question arose for me:
How do you measure the power of internal pages today? Is it by "feel"? By external tools? Or do you have another way to understand if your site structure actually works?
Measuring links is great, but in 2026, Google is measuring you. I’ve spent years decoding how Google validates an entity beyond just code and keywords. You can find the full breakdown here: The SEO Time Machine: Episode 3.
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