When you start prepping a launch on Product Hunt, you may read here and there stories, how-tos, step-by-step guides, and playbooks. This is another, different story.
I had the opportunity to work with the team at Kilo Code 1 on their launch. We ranked #1 Product of the Day and #1 OSS Product of the Week although we didn't apply most of the pro tips you may read on the Internet.
TL,DR
- You don't need a 4-week plan
- You don't need to launch on a Tuesday, Wednesday or Thursday
- You don't need to cold outreach people
How not to launch on Product Hunt (and reach #1 Product of the Day)
You don't need a 4-week plan
The focus at Kilo Code is on speed. 2 We started working on the topic 5 days before the launch. 5 days. We posted a thread in /p/kilocode 3 and hosted a X Space. 4
You don't need to launch on a Tuesday, Wednesday, or Thursday
According to hunted.space, 5 Product Hunt has the highest traffic/visibility on Tuesdays, Wednesdays, and Thursdays.
We launched Kilo Code on a Sunday. Why? Because of the target audience. Kilo Code is targeting developers, and many of them are developers in and out of work, with hobby projects to experiment with a new language, framework, or tool.
You don't need to cold outreach people
We didn't send any direct messages. We did post and repost on existing channels:
- Discord: 8,146 members
- Twitter/X: 6,578 followers
- LinkedIn: 1,095 followers
Wrapping up
When launching Kilo Code on Product Hunt, we didn't check the lists you may find here and there. We didn't plan 4 weeks in advance. We didn't launch on a weekday or send direct messages. We kept it simple.
Results?
- 610 upvotes
- 216 comments
-
#1Product of the Day -
#7Product of the Week -
#1OSS Product of the Week,#2DevTool of the Week
You may wonder what my main lesson learned from this launch is. Here's the secret:
Keep it simple, and enjoy your launch day.
Kilo Code is currently #1 OSS Product of the Month.
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