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Jaideep Parashar
Jaideep Parashar

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AI for operations: remove friction, not people

As the Founder of ReThynk AI, I want to correct a dangerous misunderstanding:

AI in operations is not about removing people.
It’s about removing friction.

Because most operational pain is not caused by humans.
It’s caused by messy systems that force humans to waste time.

AI for Operations: Remove Friction, Not People

When businesses talk about AI, they often jump to “automation.”

But operations is not just tasks.

Operations is:

  • how work flows
  • how mistakes happen
  • how delays repeat
  • how confusion spreads
  • how quality stays consistent

So if I use AI to “cut people,” I create fear.

If I use AI to “cut friction,” I create momentum.

Where friction actually lives in small businesses

Friction shows up as:

  • repeated questions (“What’s the process?”)
  • missing SOPs
  • inconsistent customer handling
  • manual reporting that eats hours
  • “tribal knowledge” trapped in one person’s head
  • follow-ups that don’t happen on time
  • mistakes caused by unclear instructions

This is where AI creates real value.

Not by replacing people, but by protecting them from chaos.

3 operational wins AI can deliver quickly

1) SOPs that actually exist

Most small businesses run on memory.

AI helps turn daily work into simple SOPs:

  • step-by-step checklists
  • templates
  • do’s and don’ts
  • escalation rules

The outcome: fewer mistakes, faster training.

2) Faster internal clarity

AI can summarise:

  • meetings
  • decisions
  • action items
  • recurring issues

The outcome: less confusion, fewer follow-up meetings.

3) Repeatable reporting

AI can turn messy notes and data into:

  • weekly summaries
  • performance updates
  • issue logs
  • improvement suggestions

The outcome: leaders see reality faster.

The leadership mindset shift

If I introduce AI as “replacement,” the team resists.

If I introduce AI as “relief,” the team adopts.

So I position AI like this:

“AI will take repetitive load off you, so you can focus on quality and customers.”

That’s how operations improves without damaging culture.

Democratisation of AI (real meaning here)

Big companies buy systems.

Small businesses need a shortcut to operational maturity.

AI becomes that shortcut when it is used to build:

  • clear processes
  • consistent execution
  • human-friendly systems

That’s democratisation in practice.

Top comments (1)

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Jaideep Parashar

AI will take repetitive load off you, so you can focus on quality and customers.