Working as a podcast producer for the business world is all about two things: capturing insights and delivering them in a way that resonates with a sophisticated audience. Over the years, I’ve honed a system that keeps my content fresh and impactful. Here’s a look into my process:
Step 1: Conceptualize the story arc. I start by designing the episode’s storyline, considering the guest’s expertise and which unique insights we want to highlight. This outline serves as the “spine” of the episode, keeping everything structured and cohesive.
Step 2: Script with flexibility. The script isn’t rigid; it’s a guide. I make sure our guests feel comfortable veering off when they have an inspiring tangent, while still aligning with our central narrative.
Step 3: Add an avatar to summarize key takeaways. This is where LivGen has been transformative. After editing, I often include a quick AI talking avatar summary for our highlights, especially if I’m creating bite-sized clips for social media. The AI avatar helps keep our audience’s focus, making it easier for them to follow the main points without losing interest.
Step 4: Assemble and refine the final cut. Here, we focus on pacing and flow. The key is to keep it engaging without overwhelming the viewer. We check for moments that need to “breathe” and others that might require tightening up.
Step 5: Measure and adjust. Analytics guide our decisions for future content. We keep a close eye on audience engagement metrics to see what resonates best, tweaking our strategy as we go.
Creating engaging content for business leaders requires finesse and attention to detail. Using tools like LivGen, especially the AI avatar feature, has added a layer of polish that keeps our content sharp and impactful, helping our guests’ messages reach the right audience.
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