Who Built It?
How Proof of Attribution Gives Credit Where It’s Due
In traditional software development or AI research, it’s easy to overlook one crucial question: Who actually built this?
A dataset might be compiled by hundreds of people. A model could be fine-tuned over months by a team of engineers. Content might be pulled from the web, cleaned, annotated, and prepped by unseen hands. Yet, when the product goes live a chatbot, a new algorithm, a predictive tool credit is often centralized. The work of contributors gets buried under logos and branding.
This is where Proof of Attribution (PoA) steps in a system designed to answer that very question: who contributed what, and how can we make sure they get recognized (and even rewarded)?
Attribution: A Missing Piece in the Web2 World
Before diving into Web3, let’s look at how things typically work in Web2:
AI companies scrape massive datasets from the internet.
They use user interactions (like your chats or images) to train models.
Contributors (whether active or passive) rarely get credit.
The entire value is captured by centralized platforms.
Attribution if it exists is hidden in documentation or limited to a few authors on GitHub.
Now imagine flipping that system.
What Is Proof of Attribution (PoA)?
PoA is a cryptographic and verifiable system that links a contributor’s work directly to a project's output. It works like a digital receipt it says, "This user added this data," or "This developer improved this model."
Think of it like GitHub commits but stored on-chain, transparent, and tied to reward mechanisms. That’s important, because once attribution is provable, value can flow to the right people.
OpenLedger: An Example of PoA in Action
Let’s take OpenLedger as a real-world use case.
OpenLedger is building decentralized AI infrastructure. One of its big ideas is that data and models shouldn't be owned by a single company. Instead, they should be built, trained, and maintained by communities. And if you contribute, you should get rewarded.
OpenLedger uses PoA to do exactly that:
When someone contributes to a dataset (called a Datanet), PoA tracks their contribution.
When a model is fine-tuned using that dataset, those contributors are tagged via PoA.
Every time the model is queried or used (a feature called Payable AI), contributors earn rewards in $OPEN tokens.
All of this is visible on-chain. Every prompt, every update, every improvement is logged not just for transparency, but to guarantee fair attribution.
Why It Matters for Web3 Projects
PoA doesn’t just solve a fairness issue it unlocks new models of building in Web3:
Data becomes valuable again. If your contribution is trackable, you’re more likely to share or curate niche datasets.
Open collaboration scales. DAOs, open-source devs, and researchers can work together without trust assumptions.
Builders get paid. You no longer need a company job to earn from your work you just need to build something useful and provably yours.
Reputation is composable. If your PoA history shows consistent contributions, you can leverage that across projects and protocols.
Final Thoughts
Proof of Attribution is more than a technical feature it’s a shift in how value is created, shared, and sustained in the Web3 world.
Instead of asking “What did you build?” and hoping for a resume or portfolio, we can now ask, “What does the chain say you built?” and trust the answer.
As AI, data, and decentralized infrastructure converge, PoA might become one of the most important concepts to get right. Not just for rewards, but for reputation, collaboration, and the future of open systems.
And for projects like OpenLedger, it’s already proving that attribution when done right can power an entirely new kind of ecosystem.
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