For months, I thought I knew where my users were coming from.
I’d post in a subreddit, reply to a thread on X, drop a link in a community… then check my analytics.
Google Analytics would tell me:
- Direct
- Social
Which basically means 🤷🏽 not helpful at all.
The result? I kept doubling down on channels that weren’t actually working, while ignoring the ones that were quietly bringing signups.
In early-stage SaaS, a few weeks of guessing can be the difference between growing and giving up.
Why I Didn’t Use Google Analytics
For me, it came down to three big problems:
- Setup overhead – too much bloat for a small side project.
- Privacy concerns – cookies, consent banners, tracking scripts I didn’t feel great about adding.
- Vague reporting – "Direct" or Social isn't actionable when you need to know exactly which post or link brought someone in.
I wanted something that was:
- Dead simple to set up.
- Cookie-less and privacy-friendly.
- Laser-focused on the one question: “Where did this click come from?”
The Core Idea
What if I created a unique link for every place I posted?
That way, I could:
- Redirect users to my site.
- Log exactly where they came from.
- Group those links into campaigns for quick comparison.
The Build
I kept the architecture simple:
Stack
- Supabase PostgreSQL for storing links and click logs
- Next.js
Database schema (simplified)
-- Links table
id | original_url | campaign_name | tag | click_count
-- Visits table
id | link_id | timestamp | referrer
The redirect endpoint
// pages/api/track/[id].js
import { supabase } from '../../lib/supabase'
export default async function handler(req, res) {
const { id } = req.query
await supabase.from('clicks').insert({ link_id: id, referrer: req.headers.referer })
const { data } = await supabase.from('links').select('url').eq('id', id).single()
res.redirect(data.url)
}
No cookies. No personal data. Just a timestamp and referrer.
Privacy-First by Design
Here’s what I decided NOT to do:
- ❌ No cookies or localStorage.
- ❌ No IP address logging.
- ❌ No fingerprinting or hidden tracking.
Instead, I store only:
- The link ID.
- The time it was clicked.
- The referrer (if available). That’s it.
The Result
Within the first week of using this system, I found out:
- 70% of my signups came from showcase on X.
- A channel I thought was working? 0 users. Now, I double down on what’s actually driving results, no guesswork.
From Side Project to Tool
I ended up turning this into a simple SaaS called Reddimon so other founders can:
- Track exactly which post, comment, or link brings them users.
- Do it without cookies or heavy setup.
- Focus only on marketing that works.
If you’re tired of “Direct / Unknown” in your analytics, you might like it.
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