FOR IMMEDIATE RELEASE
Toronto, Canada — [Monday, September 22, 2025] –
Habilis Identity today announced the launch of ZeroFA, a groundbreaking authentication method designed to eliminate the vulnerabilities of passwords and the friction of multi-factor authentication (MFA).
ZeroFA, or Zero-Factor Authentication, is built on cryptographic identity tokens secured through decentralized infrastructure. Unlike traditional MFA, which depends on passwords, SMS codes, or mobile devices, ZeroFA requires no factors at all—delivering a frictionless, AI-proof, and phishing-resistant login experience.
“Passwords and MFA codes are the weak links in digital identity. They’re easy to steal, easy to phish, and frustrating for users,” said Khemie Khan, CMO of Habilis Identity. “ZeroFA closes that gap. We’ve engineered a system where identity is cryptographically bound to the individual, making breaches nearly impossible while creating a login experience that’s instant and seamless.”
Why ZeroFA Matters
80% of breaches start with stolen credentials (Verizon Data Breach Investigations Report, 2024).
MFA is not enough – Microsoft research shows phishing-resistant MFA is only adopted by ~30% of enterprises, leaving massive exposure.
AI is changing the threat landscape – The World Economic Forum has warned that AI-powered attacks are accelerating identity fraud and outpacing legacy defenses.
Password resets cost enterprises billions – Gartner estimates 20–50% of IT helpdesk calls are for password resets.
ZeroFA eliminates these issues by providing:
Phishing resistance: No codes, no links, no chance for interception.
AI-proof verification: Resistant to deepfakes and automated spoofing.
Decentralized trust: No single point of failure.
Frictionless access: Instant authentication for consumers and employees.
Who It Impacts
Enterprises: Lower compliance risk, cut helpdesk reset costs, accelerate workforce productivity.
Consumers: No more remembering passwords or juggling MFA codes—just secure, instant access.
Regulated industries: Financial services, healthcare, and government can meet NIST and ISO requirements with stronger, simpler verification.
Availability
ZeroFA is available for pilot integration today. To learn more, visit www.habilisidentity.com.
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