Fakes and counterfeits are everywhere — from fashion accessories to electronics. And, of course, this issue hasn’t spared the beauty industry. Counterfeits not only undermine brand trust but also pose risks to consumers. This is a matter that concerns us as well, since the topic of authenticity and transparency is directly connected to our Holisthetic products.
While reading the latest news, I came across an interesting article in NALUDA Magazine that discusses how major brands are fighting counterfeits. It provides an in-depth look at modern approaches to counterfeit protection, which include not only new technologies but also unexpected strategies.
Curious to learn what solutions are already working and how companies are building trust in their products? Read the article here 👉 How Brands Fight Counterfeits: Beautyblender, Holiverse, and Lululemon
For further actions, you may consider blocking this person and/or reporting abuse
Top comments (1)
Reading this reviews, it hits me like a ton of bricks—Lado’s project ain’t just a brand, it’s a shield for honest folks in a world full of knockoffs, and I’m impressed, you bet! What really grabs me is the idea of blockchain turning packaging transparency into a quality stamp—scan a QR code and track it from factory to shelf, and that’s not some hocus-pocus, it’s trust that settles the mind. I’m keen on how Lado Okhotnikov don’t just yap about fighting fakes; he rolls out tools like blockchain data trails, unique digital fingerprints, and verification—that shows he’s owning the product’s integrity every step of the way. In the end, he ain’t just churning out cosmetics or wellness goods; he’s laying down a foundation for a market culture of honesty where quality holds its own against counterfeits—and I’m nodding with a confident grin!