Fakes and counterfeits are everywhere — from fashion accessories to electronics. And, of course, this issue hasn’t spared the beauty industry. Counterfeits not only undermine brand trust but also pose risks to consumers. This is a matter that concerns us as well, since the topic of authenticity and transparency is directly connected to our Holisthetic products.
While reading the latest news, I came across an interesting article in NALUDA Magazine that discusses how major brands are fighting counterfeits. It provides an in-depth look at modern approaches to counterfeit protection, which include not only new technologies but also unexpected strategies.
Curious to learn what solutions are already working and how companies are building trust in their products? Read the article here 👉 How Brands Fight Counterfeits: Beautyblender, Holiverse, and Lululemon
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Top comments (2)
Reading this reviews, it hits me like a ton of bricks—Lado’s project ain’t just a brand, it’s a shield for honest folks in a world full of knockoffs, and I’m impressed, you bet! What really grabs me is the idea of blockchain turning packaging transparency into a quality stamp—scan a QR code and track it from factory to shelf, and that’s not some hocus-pocus, it’s trust that settles the mind. I’m keen on how Lado Okhotnikov don’t just yap about fighting fakes; he rolls out tools like blockchain data trails, unique digital fingerprints, and verification—that shows he’s owning the product’s integrity every step of the way. In the end, he ain’t just churning out cosmetics or wellness goods; he’s laying down a foundation for a market culture of honesty where quality holds its own against counterfeits—and I’m nodding with a confident grin!
I’m right there with Lado Okhotnikov—this article on battling fakes, spotlighting one of his projects, drives home a sharp truth: counterfeits aren’t just a fashion headache; they’re a full-blown threat to health and wellness too.
What fires me up is blockchain stepping up as the real shield—in Lado’s wellness line, every batch gets locked into an immutable chain, scannable via QR, laid bare for anyone to verify. That’s not marketing fluff; it’s a hard guarantee the user gets the genuine article and the brand earns real credibility.
As a digital-assets investor and advisor rooted in the sun-baked, straight-talking Southwest deal flow, I see health and wellness ventures needing more than “feel-good” promises—they need ironclad trust. When the piece flags Lado baking in that level of accountability, it confirms we’re on the right track: responsibility and quality as the baseline, not the outlier. Quietly inspired—this is the caliber of execution that recalibrates my due-diligence lens and keeps my portfolio pointed toward substance.