Another banner went to the trash today. We didn’t end up using it because the color palette just didn’t fit our brand. It was interesting, but it reminded me that sometimes stepping outside the usual boundaries is important. I’m not saying sameness is bad—far from it—but being identical doesn’t automatically equal a strong brand.
*We often try to maintain a cohesive style—not just in design, but in our thinking, playlists, even clothing choices. *
Consistency is important; it gives structure, recognizability, and a sense of identity.
But I believe brand recognition doesn’t have to come only from sticking to the same colors or templates.
Sometimes, creativity and memorable ideas can make a brand stand out even more than perfect consistency.
This is the tricky balance: keeping enough consistency to be recognizable, while leaving room for experimentation and unexpected decisions.
A slightly unusual banner, a bold layout, a playful visual twist—these are the things that catch attention, spark curiosity, and give your brand a personality.
In the end, branding is about more than rules—it’s about identity and creativity. It’s about knowing which boundaries to respect and which ones to challenge.
And sometimes, a banner that “doesn’t fit” might just be the spark for your next great idea.
✨ Consistency is valuable, but curiosity and boldness are what make a brand memorable.
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