DEV Community

Mika Pottersen
Mika Pottersen

Posted on

How to Choose a Web Design Agency

In choosing the right web design agency, you have to pay attention to some important details.

Are you wondering how to choose a web design agency? Well, that design agency is the one that is tasked to help you in the aspect of designing or re-designing your business website. Finding one is not easy to do. But there are ways you can do to hire an agency that is most suitable to meet your needs.

One of the available top web design companies is Ramotion. This company has already served clients that need world-class websites for their respective businesses. It is a big decision if you’re going to hire a website design agency. But there are steps on how you can do it the right way.

Choosing a Website Design Agency Is Never Easy

Nothing is easy on this planet more particularly if that thing is business-related. Choosing a company requires intelligence, prudence, and cleverness. Cited below are the 4 steps on how you can hire a web development company.

List Down Your Website Needs and Set Your Goals

This is the first requisite. You should spend time in listing down the needs of your website. For instance, what website logo would you like to use? And then set your website goals. For example, 3 months after the launching, how many visitors do you expect to have?

This strategy is quite important because it can guide you well. An idea of what you want regarding your website is significant. It can serve as a guiding light for you to find the best web design agency. Then, you have to think that web designing is not just about the aesthetics of your website, but it encompasses everything that you badly need for your business.

Furthermore, below are some other example of the things you need regarding your website.

  • Leads generation
  • Tools and software for your website
  • Email marketing platforms
  • Website-based payment platforms
  • Fill-out forms

Moreover, there are features that must be prioritized when it comes to your website. The design itself should have:

  • User-friendly navigation
  • SEO optimized content
  • Conversion-focused pages
  • Ecommerce functionality
  • Secure online forms
  • SSL certificate
  • HTTPs protocol

You have to remember that your website is a business pillar. So it must not just be well-designed but also world-class in all aspects. Hence, listing down the goals and the needs is important. It can give you proper direction vis-à-vis having a top-notch website performance.

In making the list, you also have to include the budget aspect. It is important that you know your financial limitation so that you won’t be drained financially after the launching of your website. Asking the web design agency about the cost is imperative.

Ask Some Web Design Agency Partners

After having the list, you should ask people with linkage to the web design firm you’re targeting. Asking them can help you decide. There should be a list of candidates and you have to narrow down the list after having related inquiries through their respective partners. You can search for partners through local and nationwide links.

In setting up for interviews, you can use apps like Skype and Slack. These communication channels are great in communicating with those people who can give ideas that you need. By asking the web agency partners, you will be able to determine some aspects such as their agency’s portfolios, related experiences, offered services, and most importantly, the agency culture.

Filter Information Related to Agency’s Experience, Portfolios, and Agency Culture

There are 3 main aspects that you have to sift from the potential candidates. These are the candidate’s related experience, portfolio, and agency culture. In finding the best digital marketing agency, the three important aspects can help you making a sound decision. Of course, there are set parameters that are attached to each of the 3 components.

The Experience Element

You should ask how long the agency has been working for different clients. This is to build up an information architecture that can be used as a basis in deciding which agency is most suitable for the job.

The experience element will give you proper understanding as to the capacity and capability of the concerned agency. If the agency is well experienced, then the skills of the web developers must be topnotch. You can get the desired results if the experience is related to your needs and demands.

The reason why you have to look for an agency partner is inclined towards having a simple and easy web development process. If the agency is rich with relevant experiences, then it can be easy for them to help you grow as a business entity. In effect, you can achieve your business goals.

Relevant Portfolio

This is related somehow to the preceding context. The portfolio aspect of a web design agency can be used as a gauge of the agency’s capabilities and skill set. The aesthetics component is important. But it is not the only parameter when looking at the portfolio. If it is possible to look into the numbers of the clients being served by that agency, then it’s really great. The statistical data about the performance of the web design agency can lead you to an understanding that the agency is able to help you if you hire it.

There are few things to look into, such as:

  • Capability of the agency to create a mobile-friendly website
  • Skill set to adapt to the latest web design trends
  • Ability to create friendly website structure and navigation

Agency Culture

This is an important piece when looking for an agency. The culture should be favorable to what you’re looking for. Culture itself is about the working style and personality aspect. Compatibility is a big thing that must not be taken for granted. It is easy to achieve things if you can collaborate with the hired agency’s workers without any difficulty. The design process, for sure, will be favorable to you.

To check the agency culture, you can use the following channels:

  • Social media platforms
  • Online reviews
  • Social community feedback

A potential web design company should have a pleasing culture. Remember that it is an important factor. So, you have to make sure that the web design agency has a culture that is highly suitable to the things you want to have.

Testimonials and Online Reviews Can Help a Lot

We’re done discussing the importance of experience, portfolio and the web design agency’s culture. There is one more thing that you have to do – look for and read online-based testimonials from the previous customers of that agency. The feedback coming from the real clients of that agency can help make the right decision. There are online reviews that you can find online. But be very careful as well because there are also fake reviews that can be found.

To have legit reviews, you can access to some legit sources such as Facebook, Yelp and Google. Reading reviews from previous clients is important in making a sound decision for your business.

Always remember that your business web design has an impact on your overall marketing strategy. That’s why it is crucial to decide which web design firm you’re going to work with.

Top comments (1)

kater21 profile image

You can check agency culture and reviews on sites like Dribbble, Behance, Awwwards. The article says the following about these sites: You can see reviews of companies that have worked with web design agencies, evaluate examples of their work and find out the rating among their competitors and the rating in general.