This is a Plain English Papers summary of a research paper called Chatbots That Act Less Human Get More Donations, Study Finds. If you like these kinds of analysis, you should join AImodels.fyi or follow us on Twitter.
Overview
- Study examined how chatbot personification affects donation behavior
- Used 76 participants in 2x2 experiment design
- Compared personified vs non-personified chatbots
- Tested emotional vs logical persuasion approaches
- Found personification can negatively impact donation attitudes
- Logical appeals worked better than emotional ones
Plain English Explanation
When charities use chatbots to request donations, making them seem more human-like can backfire. The research shows people prefer dealing with chatbots that are straightforward and logical rather than ...
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