Beginner SEO in React JS - React Helmet

Using react-helmet

1. Install the library:

npm install react-helmet

2. Update your component to use react-helmet:

import React from 'react';
import { Helmet } from 'react-helmet';

const App = () => {
    const appName = "Your Application Name";
    const dynamicPageTitle = `Welcome to ${appName}`;

    return (
        <div>
            <Helmet>
                <title>{dynamicPageTitle}</title>
            </Helmet>
            <h1>Welcome to {appName}</h1>
        </div>
    );
};

export default App;

3. Result:

The page title will dynamically update, and search engines will be able to pick it up when indexing.
Using JavaScript (document.title)
You can also directly set the title in the useEffect hook:

import React, { useEffect } from 'react';

const App = () => {
    const appName = "Your Application Name";

    useEffect(() => {
        document.title = `Welcome to ${appName}`;
    }, [appName]);

    return (
        <div>
            <h1>Welcome to {appName}</h1>
        </div>
    );
};

export default App;

Best Practices for SEO

1. Unique Titles: Ensure each page in your app has a unique and descriptive title.

2. Server-Side Rendering (SSR): If your app needs better SEO, consider using frameworks like Next.js, which support server-side rendering.

3. Meta Tags: Along with the title, update meta tags using react-helmet or other similar methods to include descriptions, keywords, and canonical URLs.
   

<Helmet>
    <title>{dynamicPageTitle}</title>
    <meta name="description" content="Description of the application or page" />
    <meta name="keywords" content="your, keywords, here" />
</Helmet>

These steps ensure your React app's title is dynamically updated and optimized for search engines like Google.

Tools to test SEO Technique

1. Keyword Research and Analysis

• Tools:

• Google Keyword Planner

• SEMrush

• Ahrefs

• Ubersuggest

- Techniques:

• Analyze keyword search volume, competition, and relevance.
• Check the ranking of targeted keywords on SERPs.

2. Website Audit

Tools:

• Screaming Frog SEO Spider
• Ahrefs Site Audit
• SEMrush Site Audit
• Google Search Console
• Moz Pro

Techniques:

• Check for broken links (404 errors).
• Evaluate meta tags (title, description, headers).
• Identify duplicate content and thin pages.
• Analyze website speed and mobile-friendliness.

3. Backlink Analysis

Tools:

• Ahrefs
• Majestic SEO
• SEMrush Backlink Analytics
• Moz Link Explorer

Techniques:

• Assess the quality and quantity of backlinks.
• Check for spammy or toxic links.
• Monitor backlinks regularly to track changes.

4. Technical SEO Analysis

Tools:

• Google PageSpeed Insights
• GTmetrix
• WebPageTest
• Lighthouse (built into Chrome DevTools)

Techniques:

• Test website speed and performance.
• Evaluate Core Web Vitals: LCP, FID, CLS.
• Ensure proper XML sitemap and robots.txt configurations.
• Check for proper URL structures and canonical tags.

5. Content Quality Analysis

Tools:

• Grammarly for content quality
• Copyscape or Plagiarism Checker for originality
• Clearscope or SurferSEO for content optimization

Techniques:

• Evaluate content relevance, readability, and keyword usage.
• Ensure the content aligns with user intent.
• Check for proper internal linking.

6. Mobile-Friendliness

Tools:

• Google Mobile-Friendly Test
• BrowserStack for device testing

Techniques:

• Test website responsiveness on various devices.
• Check for viewport settings and touch-friendly designs.

7. On-Page SEO Testing

Tools:

• Yoast SEO (WordPress Plugin)
• Rank Math
• SEOptimer

Techniques:

• Check meta tags, headers, and keyword placement.
• Validate alt attributes for images.
• Optimize internal links for better navigation.

8. Analytics and Performance Tracking

Tools:

• Google Analytics
• Google Search Console
• Matomo Analytics

Techniques:

• Monitor organic traffic trends and bounce rates.
• Track user behavior and engagement metrics.

10. Competitor Analysis

Tools:

• Ahrefs
• SEMrush
• SimilarWeb

Techniques:

• Benchmark against competitors' keywords and backlinks.
• Analyze competitor site architecture and content strategies.

12. Testing for Indexing Issues

Tools:

• Google Search Console
• Bing Webmaster Tools

Techniques:

• Use the "Coverage" report to check index status.
• Perform a manual site search (e.g., site:example.com) to confirm indexed pages.