I work at a pretty big company by day. Multiple billions in annual revenue - but it's NOT a tech company. It's basically retail.
Yeah we have a website (it's not e-commerce though, it's like a brochure website)
We have internal tools (stock management, a data team, etc etc)
We're fairly geographically localised... we're not international.
For a setup like that do you think Kubernetes is overkill?
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Working directly with K8s is probably overkill for you, better to use an abstraction like Cloud Run or other serverless options to start.
If you find yourself being restricted then look to the more flexible Kubernetes.