The "Technical Founder’s Curse" is a real phenomenon. When it comes to distribution, we just "post to Reddit once" and hope for a miracle, despite spending 300 hours perfecting a database schema.
The majority of marketing advice for developers is either too static ("here is a 6-month plan") or too fluffy ("just provide value!"). Software developers don't write six-month code blocks without testing; instead, they employ agile, iterate, and change course in response to bugs.
Why shouldn't marketing work the same way?
I have been really interested in Adaptive Distribution. Of having a strict plan I am making a system that looks at growth like a series of small tests that I do every week.
The 3-Step "Science" of Growth:
ICP Isolation: I should not try to sell to everyone. I need to find the person who has a problem that my software can solve.
Channel Signal Testing: I will not use all media sites. I will pick one site where people're really interested in what I am selling and try it for 7 days.
The Weekly Pivot: If I do not see any results after 7 days my plan is not working. I will not keep doing the thing I will change my plan for the next week. Adaptive Distribution is what I am focused on. I want to make Adaptive Distribution work, for me.
I'm building a "Co-founder" for this.
Right now, I am building SaaS Scientist. It's an engine that serves as your "Distribution Co-founder," not a blog for marketing. Every week, it determines your ICP, selects the most effective execution channel, and creates a new, flexible plan based on your performance.
In essence, it's a feedback loop for personal development.
I’d love your feedback as builders:
What is the biggest "distribution bug" you've encountered?
Would you trust an engine to tell you when to pivot your marketing strategy?
I’m currently opening up the "Lab" for early access. If you’re tired of shouting into the void and want a structured, weekly protocol to hit your first 100 users, come join the waitlist:
https://the-saas-scientist.vercel.app/waitlist
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