Quick Summary: If you're experiencing a substantial loss of sales instead of the industry-standard number, it's likely due to out-of-stock issues. Fortunately, Magento 2 has nice built-in tools and extensions to help! This article will explore the Magento 2 Out-of-Stock Notification feature as well as steps for enabling it. You'll learn how to utilize Magento 2 Back in Stock Notification to alert customers, minimize lost sales revenue, and enhance shopping experiences for customers. We'll cover up-to-date (2025) statistics on e-commerce figures and trends, plus links to helpful extensions like the Out-of-Stock Notification Extension for Magento 2.
In the fast-paced world of online shopping, happiness is key to keeping your customers purchasing from your site. Think about it. Imagine the disappointment of a shopper who finds an item they love is out of stock on your site. If they don't have a way to alert them when it comes back, it's easy for them to go to another site.
This is where Out-of-Stock Notification comes in. It's a simple tool that lets customers sign up for alerts when products return to stock. For Magento 2 users, setting this up can help reduce lost sales and build loyalty.
As of 2025, e-commerce is booming with over 2.71 billion online shoppers worldwide, expected to hit 3.9 billion in the next five years. But stock issues are a big problem. Recent stats show that stockouts cost retailers nearly $1 trillion each year globally.
In fact, a 2024 report found that 9% of shoppers switch stores after just one out-of-stock experience. And the average out-of-stock rate for online stores is around 8%, jumping to 10% for sale items. More than half of global buyers in recent surveys said they've skipped purchases due to items being unavailable.
Key Takeaways
- Reduce Lost Sales: With Magento 2 stock alert extension, you can recover up to 10-15% of potential lost revenue from stockouts by notifying interested buyers.
- Easy Setup: Native Magento 2 has basic alerts, but extensions add advanced features like custom emails and auto-subscriptions.
- Customer Loyalty Boost: Features like Magento 2 notify me when available help build trust, as 9% of shoppers leave after one bad experience.
- Stats Matter: In 2025, with e-commerce growing 8.8% yearly, handling stock alerts is key to staying competitive.
- Simple Steps: Follow our 5 steps to enable Magento 2 product availability notification quickly and test it for the best results.
In this blog, I'll walk you through the 5 easy steps to configure out-of-stock notifications in Magento 2. I will talk about the importance of out-of-stock notifications, how it works, features and benefits, and much more. This solutions-oriented guide will be in normal English for ease of understanding, whether you are a Magento newbie or looking to enhance your store and increase sales. So, let's get started and turn what was an embarrassing situation of being out of stock into opportunities to make a sale!
Why Out-of-Stock Notifications Are Essential in 2025
Online shopping has grown huge. Global e-commerce sales are set to reach $41.34 trillion by the end of 2025. But one big issue is items going out of stock. When products vanish from shelves, virtual or real sales drop. A recent study shows that out-of-stock rates average 8% across online stores, and this climbs during promotions. This leads to frustrated customers. Over 50% of shoppers worldwide have faced this and couldn't buy what they wanted.
Without notifications, you lose more than just a sale. Customers might switch to competitors. In fact, 9% do just that after one stockout. The total cost? Nearly $1 trillion in lost revenue for retailers each year. But there's good news. Setting up Out-of-stock Notification in Magento 2 can help. It lets customers subscribe to updates, turning potential losses into future sales.
Think about it: If a popular item sells out, alerts keep the buzz alive. This is especially useful for high-demand products. In 2025, with more people shopping online, up from 2.71 billion in 2024, stores that use tools like Magento 2 Back in Stock Alerts stand out. It's not just about sales; it's about better customer service. Shoppers feel valued when you keep them in the loop.
Monitoring stock in real-time also helps. Tools that alert you to low stock prevent outages before they happen. For Magento 2 users, this means using built-in features or extensions to stay ahead. The result? Happier customers and steady growth in a market that's expanding fast.
How It Works: Magento 2 Out-of-Stock Notifications
So how does Magento 2 Out-of-Stock Notification work? It's simple. When an item goes out of stock, Magento will replace the add-to-cart button with a Notify me when available button on the product page. Customers will fill in their email address and subscribe. Then, when the product is available again, they will automatically get a notice sent to them.
In native Magento 2, this ties into the inventory system. You set stock levels for each product. When quantity hits zero, it's marked Out-of-stock. But to show alerts, you must enable certain settings. This includes displaying out-of-stock items and turning on product alerts.
For more power, many stores use an Out-of-Stock Notification Extension for Magento 2. These add-ons handle subscriptions better. For example, they can send alerts for specific variants like size or color. They also track who subscribed and when, giving you data on demand.
The process starts with the customer. They see the out-of-stock message and click to subscribe. Magento stores its email in a list tied to that product. When you update inventory, say, by adding stock, the system checks the list and emails everyone. It's automatic, saving you time.
Extensions like the Magento 2 inventory alert extension go further. They may integrate with your email marketing tools or even add subscription pop-ups. This is an easy connection. All in all, it solves the "Stock Out to Sold Out" dilemma of keeping engagement high and enabling you to continue selling even when items are unavailable.
Features of Magento 2 Out-of-Stock Notification Systems
So, what makes a good Magento 2 out-of-stock notification setup? Let’s go over features. First, the basics: automatic emails when stock is replenished. Native Magento already has that feature, albeit a simple one.
The advanced features stem from extensions. For example, the Back in Stock Alerts Magento 2 extension can allow customers to subscribe without being logged into their accounts, which lowers a barrier to subscribing. Another advanced feature is the ability to customize your templates, so you can brand the emails with your logo and add promotional codes to entice customers to purchase.
Reporting is also huge! You can see how many subscribers are for which products; this will show you the popularity for items and assist with plans for restocking. Some extensions, such as the Magento 2 stock alert extension, even support multiple alerts. If a product has options available, customers choose which specific one they want to watch.
Integrations matter as well. Integrations with CRM systems or email tools can increase useful follow-ups. Even features such as low-stock warnings provide an alert when you are running low on items, so you can re-order before they are sold out. And with responsive designs for mobile users, alerts will work on phones.
Security with subscriptions is important. Subscriptions should comply with privacy laws like GDPR, and users should be able to subscribe easily; a good system will allow users to unsubscribe as easily as they subscribed. All in all, these features provide Magento 2 product availability notification robust tools for any webstore.
Benefits of Implementing Out-of-Stock Notifications in Magento 2
There are advantages. For starters, you reduce lost sales with notifications for stock online. With Magento 2 stock alerts, you can mitigate lost customers and recover potential revenue. Statistics say you can recover between 10 -20% lost revenue on stockouts with alerts.
Customer loyalty increases. Implementing a Magento 2 customer stock subscription makes the customers feel valued, and they receive updates without checking your website. As a result, your customers build their trust in you as a retailer and will have repeat visits to your store.
Your inventory management will be improved. The stock subscription, for example, gives you demand data. If several customers sign up for the same item, you know to order more next time. Every stockout is a lost sale; this minimizes your cost of overstocking and the potential number of stockouts.
Finally, there are improved rankings, traffic, and SEO. Alerts keep your out-of-stock category and pages live with and indexed in Google. And when you email customers and they come back to your site, that generates more visits.
Alerts meld seamlessly into e-commerce trends for 2025: Artificial Intelligence (AI) content & personalization, which makes your store better and smarter. Alerts are cheap to implement; the native installation is free; unless you install extensions, which is also low cost, setting up addons takes 10 minutes.
Alerts provide a better experience. No more frustration when customers abandon their carts because of empty carts; the Magento 2 extensions for product restock alerts can change what was a negative immediately into a positive for your business.
5 Key Steps to Set Up Magento 2 Out-of-Stock Notifications
Are you ready? Here are the 5 main steps to set up Out-of-Stock Notifications in Magento 2. We will use Magento's native features as our starting point, and then we will briefly look at extensions for added functionality. We are focusing on the most up-to-date guides for Magento 2.4 and higher.
Step 1: Enable Display of Out-of-Stock Products
Start in your Magento admin panel. Go to Stores > Configuration > Catalog > Inventory. Under Stock Options, find "Display Out-of-stock Products" and set it to Yes. This keeps sold-out items visible on your site.
Why? Because if it's hidden, customers won't be able to subscribe. Save configuration changes made here. Now, when a product is out of stock, we can see the alert option. Check functionality by viewing a product page. This step is very quick and lays the framework.
Step 2: Configure Product Alerts Settings
Next, head to Stores > Configuration > Catalog > Catalog > Product Alerts. Here, enable "Allow Alert When Product Comes Back in Stock" by setting it to Yes.
You should also enable low-stock alerts if necessary, as well as configure email templates. Magento has some preconfigured templates, but you can personalize them under Email Templates. When modifying the email template, be sure you include your store name and a call to action like "Buy now!".
You, then, will want to make sure alerts are going to go out. For the global settings, you can apply them to all store views. This is vital in how to enable Out-of-stock notifications in Magento 2.
Step 3: Set Up Email Templates and Subscriptions
Dive deeper into emails. Go to Marketing > Email Templates. Create a new one for stock alerts. Use variables like {{var product.name}} for personalization.
In Product Alerts, link your template. For subscriptions, make sure the "Sign Up for Product Alert" sitewide shows on product pages. If you've opted to use configurable products, be sure the variants are working.
This step is about Magento 2 notifying me when available. Customers will simply click and enter their email, and they are done. An account is not necessary in the basic first setup.
Step 4: Install and Configure an Extension for Advanced Features (Optional but Recommended)
To gain more functionalities, you can add an extension. Search for the Best Magento 2 back-in-stock notification extension, such as Amasty's Out-of-Stock Notification extension or Meetanshi's version. When you find the one you want, attach it via Composer or simply upload the necessary files.
Once you install the extension, simply navigate to the configuration section. The extensions allow you to enable or disable many features, including the auto-emails, reports, custom forms, etc. You can also configure to alert either guests or simply logged-in users.
This, of course, enhances the basic configuration. A good example of this is Magento 2 Back in Stock Notification extensions can allow for bulk subscriptions as well as analytics. You can test the extension after you install it.
Step 5: Test, Monitor, and Optimize
In conclusion, test everything - make the product out of stock, take out a subscription with a test email, restock it, and see if the alert comes through.
Utilize tools such as Google Analytics to track subscriptions. Monitor also the lost sales results. Adapt changes when needed, and may even change some of the timing of emails.
Use cron jobs to set up automatic sends. Keep updating as new Magento versions are released. This is the last process to ensure success for the long term with your Magento 2 inventory alert extension.
If you follow these steps, your store will take care of its stockouts like a champ. It will take you under one hour for the basic store settings and longer if you are setting up extensions.
Conclusion
To activate Out-of-Stock Notification in Magento 2 makes great sense in the 2025 technology age of e-commerce. The statistics show massive e-commerce growth in 2025 and an average lost sale of 41% when a retailer is out of stock; don't let lost sales slip away. Follow the 5 steps to enable Magento 2 Back in Stock Notification (with additional features using extensions), and advantages such as more customers with loyalty and increased sales.
Ultimately, these ideas are based on solutions for efficiently helping you run your store. Start simply with the extensions and start small with the native tools. Your shoppers will thank you, and your bottom line will appreciate it too. As always, check the FAQs or the Magento docs if you have any questions. Good luck with your sales!
FAQs
What is Magento 2 Out-of-Stock Notification?
It's a feature that lets customers sign up for emails when out-of-stock items return. Native or via extensions, it helps retain sales.
How do I enable Out-of-stock notifications in Magento 2 without an extension?
Go to admin > Stores > Configuration > Catalog > Inventory > Set Display Out-of-stock Products to Yes. Then enable Product Alerts in Catalog settings.
What are the best extensions for Back in Stock Alerts in Magento 2?
Options include Amasty Out-of-stock Notification, Meetanshi Back in Stock, and Mageplaza's module. They add custom features and reports.
Can Out-of-stock notifications reduce lost sales?
Yes! They bring back interested customers, potentially recovering 10-15% of lost revenue.
Do I need coding skills to set this up?
No, basic setup is point-and-click. Extensions might need simple installation steps, but guides are available.
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