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Cover image for Stop Manually Translating “What’s New” in App Store Connect
Vladislav Baranov
Vladislav Baranov

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Stop Manually Translating “What’s New” in App Store Connect

Every iOS Release, the Same Routine

  • Add new version in App Store Connect
  • Update “What’s New”
  • Copy the text
  • Translate it
  • Paste it into every single locale
  • Repeat again for the next release

If you support multiple languages, this quickly becomes the most boring part of shipping.


The Real Problem

App Store Connect doesn’t provide:

  • Bulk translation for release notes
  • Smart reuse of previous updates
  • Fast multilingual workflows

So every version turns into repetitive manual work.

And if you also publish on Google Play — you have to repeat the same process there too, following their formatting rules.


What I Built

I built a small Chrome extension that works directly inside App Store Connect and helps automate the “What’s New” workflow.

No API setup.

No App Store Connect keys.

No external dashboards.

It works directly in the browser, inside the existing publishing interface.

You Can

  • Write your update text in one language
  • Automatically translate it into all other localizations
  • Instantly fill localized “What’s New” fields
  • Generate properly formatted text for Google Play as well

Instead of switching between tabs, translators, spreadsheets, and documents — everything happens in one place.


Why This Matters

If you ship often, this saves real time.

If you support 5–15 languages, this removes a lot of repetitive copy-paste work.

It doesn’t replace your localization strategy —

it just removes the mechanical part of writing release notes.


Who This Is For

  • Indie iOS developers
  • Teams shipping frequent updates
  • Apps supporting multiple markets
  • Developers publishing on both App Store and Google Play

If you only support one language, you probably don’t need it.

If you localize every release — this helps.


Closing

Shipping updates should feel exciting — not administrative.

If you're curious, you can try it here:

https://rinly.app/

I’d genuinely love feedback from other iOS developers.

Top comments (1)

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vlad_mobi profile image
Vladislav Baranov

If you ship frequent iOS updates, would love your feedback 🙌