🦄 Make Better Design Calls - Fidelity, Trade-Offs & Impact

#ai #webdev #design #css

Hey 👋

This week: How design teams balance intent, trade-offs, and new tools—from communication beyond the artifact to getting real about design–engineering handoffs, metrics that matter, and upskilling with automations that work for everyone.

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🏗️ Build

Make better interfaces.

Why the smartest designers move between high and low fidelity

Deliberately shifting between high and low fidelity isn’t about process dogma, but about guiding feedback, clarifying intent, and communicating what needs to change.

Why it matters: Setting the right fidelity makes reviewers focus on structure when you want strategy, and on details only when they’re actually ready.
Try this: Swap a mature UI’s finished section for a low-fi version before your next review and watch for different, more strategic questions.

Getting Creative With Small Screens

Editorial layouts, multi-directional scrolling, and visual rhythm are not just for desktop. Here’s how CSS Grid, container queries and scroll snap can make mobile layouts more than just long columns.

Why it matters: Standout small-screen interfaces boost both usability and brand memory, but flexible layouts need deliberate structure.

🧩 Shape

Shared foundations across teams.

The Myth of a Perfect Design

Design is a balancing act across business, user and resource constraints; there’s no singular optimal, just better trade-offs for today’s context.

Why it matters: Teams thrive when they make decisions transparently, negotiating constraints together, not siloed.
Takeaway: Synergy and clear trade-off negotiation are worth more than searching for a mythical “optimal” solution.

Context is King - All Things Product Podcast with Teresa Torres & Petra Wille

Product teams and AI agents can only act intelligently if you equip them with actionable, distilled context, not just data dumps.

Why it matters: Teams that build and document contextual guardrails make fewer mistakes and adapt faster as new tech enters.
First step: Start a decision log for one project this week what you chose and why in a place the next contributor (or agent) will find.

🚀 Ship

Release, measure, iterate.

Why Most UX Portfolios Fail to Impress Stakeholders (and How to Fix It)

Most portfolios stop at interface or user metrics. What stakeholders want is the business impact behind the screens.

Why it matters: If you can connect design moves to revenue, efficiency, or savings, you get a seat at the strategy table.
Adopt this week: Add at least one business outcome to your last project’s case study, even a projected impact, not a vanity metric.

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Product managers love their designers despite…

Light-hearted tales of real PM/designer friction: timelines, PRDs, and that infamous Figma black hole.