Yeah, people like shiny things to look at, and that's where the praise goes. I recall one occasion where I'd built years worth of quality middle tier code pretty much without a comment. Then I made one small tweak to the UI which no one else knew how to do, and everyone was excited and praising me for days. Hard as it seems. that's just the way it is.
Remember, you are doing great work, and I expect that you are appreciated. It's just not easy to get excited about the capabilities of backend code.
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