While there may be different opinions regarding the usefulness of the author's tips and they will probably be more effective in certain cultures and contexts than others, I think he was rather honest in stating that the point of a CV is to get you an interview, not the job. Of course you still need to prove your skills in the interview process.
Where I live, most of the time somebody in HR is filtering the CVs and making first contact, and the dev manager only sees the CV once a first interview is scheduled. Thus, the goal of the CV is to peek the recruiter's interest, not the dev manager's.
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While there may be different opinions regarding the usefulness of the author's tips and they will probably be more effective in certain cultures and contexts than others, I think he was rather honest in stating that the point of a CV is to get you an interview, not the job. Of course you still need to prove your skills in the interview process.
Where I live, most of the time somebody in HR is filtering the CVs and making first contact, and the dev manager only sees the CV once a first interview is scheduled. Thus, the goal of the CV is to peek the recruiter's interest, not the dev manager's.