Thinking of opening an ecommerce? Do you already have it and do not know how to optimize your website? Calm. Surely, e-commerce may sound familiar to many of you. However, what is behind this activity? How is it created? Taking into account that ecommerce is the sale of products or services through the Internet and computer networks, having a good online presence is decisive.
Suddenly your website has become your main showcase, but how are you taking care of it? In this post we are going to tell you what process web development follows for your e-commerce. Get ready!
What is e-commerce?
As we have been telling you, electronic commerce is the sale of products and services through the internet, which also entails tasks related to marketing, content creation, etc. All this has meant a revolution in the way companies communicate with consumers and carry out their commercial activity.
Among the main advantages of ecommerces we find: the expansion of their databases, so that they can expand their businesses; they offer greater availability to customers, since they are present 24 hours a day, every day of the year; improve communication and response times with customers, responding to their requests and questions; the consultation and purchase of products is much more comfortable, since users can see the product in detail without having to scroll; costs in personnel, production and administration are also reduced.
Apart from all this, you should keep in mind that the growth of the internet is leading consumers to rely more and more on this type of commerce. Are you interested in the world of commerce and sales? Do you need a website for your online business?
7 Steps For Web Development Of eCommerce
If you are wondering how to create a perfect website for your ecommerce, we have the answer. These are the steps you must follow:
Planning. Sitemap and wireframe creation. Organize your work well to be clear about what you want to develop before jumping into the pool. Websites can have different purposes, and depending on what you want to obtain, one structure or another will be needed. Also remember to be clear about the keywords that are going to be used, the contact forms that are going to be integrated, the videos, the images, the infographics, etc.
Choice of domain and hosting. The domain is the name assigned to the web and is responsible for translating the IP address. It is not possible to have a web page without the presence of these two elements, since they constitute the place where the page is hosted and all the contents that make it up. Depending on the size, one type of accommodation or another will be needed.
Choice of CMS (Content Management System) for the website. It is software developed so that any user can manage content in a completely simple way. An example of a CMS is WordPress.
Plan the web structure . It refers to the distribution and organization of the elements of the website. However, when we talk about the structure, we are not only referring to the visual part, since it influences the rest of the results of the page. It is recommended not to exceed the number of internal pages and pay attention to usability and user experience.
Design the page . It is time to choose the type of design for your website, a point at which it is advisable to take into account the use of templates, have knowledge of HTML and CSS , try different styles and colors, but keep in tune with the company . Web design is a very important aspect for online presence. Take care of him! Also, a well-designed website will attract your potential customer, and its keys are: consistent image, navigation, usability and trust.
Take into account the content (text, images and video). Including the content on your website is not as easy as it seems, but you can rely on keyword research to mark the content of the different pages, an adapted language, take care of the homepage, use clear and direct phrases, etc. The writing and compilation of the content goes through its creation, definition of calls to action and the search for images.
Test, review and launch. The website is verified and the domain is configured. In addition, the website is registered and it is recommended to publish a launch post based on an on-page SEO audit.
All these steps constitute the development life cycle of a website, from the collection of information (objectives, potential audience, purpose), to the launch. In addition, it is recommended that ecommerces include a blog, since it facilitates the attraction of the target audience and improves SEO positioning. For custom ecommerce development services, contact Ayatas Technologies.
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