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Discussion on: 2021 is a great time to start freelancing 🚀

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Bn Rosa

Good motivating article. What stops me from starting is mostly client-acquisition strategy. How can I get clients in an efficient and repeatable way?

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Rutkat

Do you have a content creation strategy? I can suggest creating content and posting it to many industry-related platforms.

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Julian Krispel-Samsel Author

Great question! I'm writing a large piece on this, will publish here and on my website jkrsp.com/

Imo the key to client acquisition is being found. There are different ways to "be found" - but the most sustainable one imo is to create content. Write a blog, make youtube videos, make tutorials.

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Rob OLeary • Edited

I am still grappling with this. I think looking for key areas and targeting what you do is important also. What kind of freelancing gigs do you do? I look forward to the follow-up

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Julian Krispel-Samsel Author • Edited

@robole In my experience - the more niche the better. Find a corner of software development that is less occupied than the rest and focus on that. Ideally something that you love doing. For me that's building text editors for the web and it took me a while to get it.

Think of it this way: The more niche your area, the less competition you have, the easier it is for potential clients to find you.