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Brett Clawson
Brett Clawson

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3 Coding Lessons from Real Estate Marketing

coding innovation

Real estate is one of the most profitable industries in existence. And they have not slowed down in innovating software that allows them to serve this market better. Therefore, it is a great idea to look at the ideas and systems they use when coding apps, functions, and websites. You can put these strategies to use in your own coding and real estate endeavors. Here are 3 key things to consider:


Start with Your Target Audience in Mind


Whether you are focused on the home warranty industry, commercial real estate, residential, or anything else, you need a solid idea of your core audience. Knowing who your customers and users are will take you a long way. If you don't, you could end up missing the mark. That means you don't just waste time, but also money and resources that put you behind the competition.


Those who code for real estate marketing understand that everything should be run through the filter of what your ideal customer is going to want. When you can figure that out, you have a system that doesn't just work smoothly, but also generates positive word of mouth. That means more and more people are using your app whether it is from their smartphone, their laptop, or their tablets from the comfort of their very own home.


Key items to understand about your market is how they prefer to shop real estate deals. How many listings do they want to see on one page? Do they prefer seeing prices, locations, or other factors first or last? How quickly do your pages load? And is there any easy way for them to contact you if they need help using your software?


Designing your experiences with the user in mind is necessary in today's world. You can no longer simply throw up a website and hope it works out. You need a solid plan that takes into account every aspect of the users' journey. And no one does that better than the people who create technology for real estate marketing.


Test and Iterate Quickly


You aren't going to get everything perfect from your first time out. You need to constantly evaluate where you are and where you want to go. If you don't, you won't have the data you need to make more informed decisions. In the meantime, your competitors could be collecting feedback and making better changes even faster.


To build a culture of testing around your real estate technology, make sure it is coded into the backend. It should be a main feature of your project, not an afterthought. This way, you are ensuring that whoever is using it, they are either going further through your funnel or not. You can track this with today's powerful tools.


For instance, you can use the framework in marketing called AIDA. Your funnel must get their attention first. Then, it must build interest. Finally, it must create enough desire for them to take action. If your code keeps these in mind, your software can go far.


Analyze and Use Data


There is no use collecting all this data on your market if you don't use it. Be sure to leverage big data concepts when reviewing and analyzing the information that your software collects. You can use specialized tools or general ones like Google Analytics to see almost anything imaginable about how people are interacting with your brand.


When it comes to getting the most out of your coding, you need a solid strategy. Marketing and technology can converge to create an exciting mix of profit and passion for your niche, no matter what kind of real estate you are involved in. So don't overlook valuable contributions from the real estate industry above. Observe and implement them one by one into your next project so you can get more results in less time than ever before.


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