This just happened to me. This product went from nameA to notEvenRemotelySimilarName.
I recommended to refactor all instances of the name, but then almost all the way compelete, we find out that we can't change the name on the API side because other production apps depended on the name and they weren't changing the product name...so we reverted and wrote a continuity comment on the naming...a few weeks later... The product was killed altogether #timeWellSpent
This just happened to me. This product went from nameA to notEvenRemotelySimilarName.
I recommended to refactor all instances of the name, but then almost all the way compelete, we find out that we can't change the name on the API side because other production apps depended on the name and they weren't changing the product name...so we reverted and wrote a continuity comment on the naming...a few weeks later... The product was killed altogether #timeWellSpent
Ouch...
I've run into the API problem before too