Seeing high traffic on your Google Analytics, suddenly? If you’re also someone who is getting unusually more traffic from China and Singapore regions, you have a serious problem that needs to be fixed ASAP.
Randomly skyrocketing website traffic and such overnight growth may seem desirable…until you look deeper and learn it’s killing your session times and boosting exit ratio.
If your GA4 reports are flooded with traffic from unusual regions with 0 engagement time and 100% bounce rates, you’re likely under a bot attack.
According to Cloudflare, over 40% of total web traffic today comes from bots. Many of them are typically spoofy user agents, hiding behind VPNs, or are routed through data centers to look like real visitors.
So, when they hit your site, they pollute the analytics authenticity, skewing metrics, making data-driven decisions almost unreliable.
Why You’re Seeing Traffic from China & Singapore
Most of the fake traffic originates from bot farms or crawlers hosted in these regions. These bots are primarily programmed to:
- Inflate page views and session counts
- Click links to manipulate ads, website resources, or SEO metrics
- Scrape site data or inject spam
Platforms like Plausible tested GA4 of an IT software development company in India and found that Google Analytics often counts bot hits as real users, especially those disguised as browsers.
How to Fix It
1. Turn On Bot Filtering in GA4
Go to Admin → Data Settings → Data Filters
Enable “Exclude all hits from known bots and spiders.”
It’s basic, but this helps filter bots recognized by the IAB/Cloudflare bot list.
2. Block Data Center Traffic via Firewall or CDN
Use Cloudflare’s Bot Management or WAF (Web Application Firewall) to challenge or block suspicious requests automatically.
Cloudflare’s AI-powered WAF can auto-detect unusual request patterns faster than GA4.
3. Add Custom Filters in Google Analytics
The third solution is to exclude specific hostnames, IPs, or countries sending the fake traffic.
For example, filter out hits originating from regions like China or Singapore if your product doesn’t serve those users or that market.
4. Monitor Behavioral Metrics
According to ClearTrust, fake sessions often show:
Bounce rate: 100%
Engagement time: < 1 second
No scroll depth or events
Spotting these patterns and behavior early on helps to maintain clean data & analytics reporting.
5. Use Server-Side Tagging
Move your GA4 or GTM setup server-side. Doing so not only hides your measurement ID from client scripts, but it also prevents bots from sending fake events directly to your property.
Why Clean Data Matters in the AI Era
As DataDome explains, once bots infiltrate your analytics, every metric becomes unreliable:
- Campaign ROAS gets inflated
- SEO A/B tests lose accuracy
- Time-on-site and engagement rates collapse
Your business decisions become guesses with spammy data.
Clean data isn’t just about accuracy — it’s also your trust standard.
TL;DR
If your analytics are suddenly flooded with traffic from China or Singapore…
- Enable GA4 bot filtering
- Use Cloudflare WAF or firewall rules
- Exclude suspicious IPs or hostname
- Watch engagement metrics carefully
- Consider server-side tagging
Fake traffic may look impressive on paper, but it destroys your real insights.
Keep your analytics clean, protect your ad spend, and make sure your next growth decision is based on humans, not bots.
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