Hey I just want to chime in as a Mailchimp user that it is possible to have a unified list. You must set up groups in the audience.
Put all contacts in one audience.
Each contact should belong to one or several groups that you define.
Segmenting for marketing can be done based on groups/any field/any tag/etc.
You can allow clients to specify which group as a preference on forms, or you can keep that hidden and manually specify it for each client. There may be more options on paid tiers but I’m on a free tier so I don’t know.
Thanks for the solution Dan. I'll recommend that we take that approach.
In effect, we can stop creating multiple audiences. I suspect most organizations don't need "audiences" as defined by Mailchimp.
Having "audiences" as such a prominent feature in the UX likely contributes to wasteful spending, undesired duplication of contacts, and even frustration when recipients try to manage their communications preferences and happen to be in multiple audiences.
Yeah I understand what you mean. I spent a lot of time reading their documentation before I began setting up our audience. Not straightforward. I also had to just sit down and brainstorm what I really needed as well.
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Hey I just want to chime in as a Mailchimp user that it is possible to have a unified list. You must set up groups in the audience.
You can allow clients to specify which group as a preference on forms, or you can keep that hidden and manually specify it for each client. There may be more options on paid tiers but I’m on a free tier so I don’t know.
You can read more here
Thanks for the solution Dan. I'll recommend that we take that approach.
In effect, we can stop creating multiple audiences. I suspect most organizations don't need "audiences" as defined by Mailchimp.
Having "audiences" as such a prominent feature in the UX likely contributes to wasteful spending, undesired duplication of contacts, and even frustration when recipients try to manage their communications preferences and happen to be in multiple audiences.
Yeah I understand what you mean. I spent a lot of time reading their documentation before I began setting up our audience. Not straightforward. I also had to just sit down and brainstorm what I really needed as well.