Wow -- first of all, thanks for the kind words and for watching the courses!
And, honestly, I think just thinking through contact capture beyond the conference probably puts you in at least the 80th percentile in terms of what I'm talking about here.
It takes the game from "show up, talk, end of story," to "show up, talk, call to action back to your site, build a somewhat sticky following via specific expertise." And the latter is better.
It makes me think of high school/college physics. If your ultimate goal is kinetic energy, most conference speaking is basically heat (waste, in that it dissipates uselessly into space). You're instead generating potential energy, which you can later optionally convert into kinetic energy.
Potential / Kinetic energy is an interesting lens and I think that squares a lot with my thinking on reading books and the like on software development. Concepts I encounter and experience in my day-to-day life is this potential energy which I then convert to kinetic via writing or speaking.
And yes, both are heat - they flare up - get people's attention for a brief period, then die down. Each blog article is essentially a log on a fire, so I try to push out a few a week as my "normal" pace, scaling up and down depending on other commitments.
Most of them are brief benefits to myself and the reader, but a few of these logs catch people's eyes and send other opportunities my way, which inevitably leads to me researching new things and discovering MORE potential energy.
The end goal is more vague, but it's a beautiful fire to tend.
Wow -- first of all, thanks for the kind words and for watching the courses!
And, honestly, I think just thinking through contact capture beyond the conference probably puts you in at least the 80th percentile in terms of what I'm talking about here.
It takes the game from "show up, talk, end of story," to "show up, talk, call to action back to your site, build a somewhat sticky following via specific expertise." And the latter is better.
It makes me think of high school/college physics. If your ultimate goal is kinetic energy, most conference speaking is basically heat (waste, in that it dissipates uselessly into space). You're instead generating potential energy, which you can later optionally convert into kinetic energy.
Potential / Kinetic energy is an interesting lens and I think that squares a lot with my thinking on reading books and the like on software development. Concepts I encounter and experience in my day-to-day life is this potential energy which I then convert to kinetic via writing or speaking.
And yes, both are heat - they flare up - get people's attention for a brief period, then die down. Each blog article is essentially a log on a fire, so I try to push out a few a week as my "normal" pace, scaling up and down depending on other commitments.
Most of them are brief benefits to myself and the reader, but a few of these logs catch people's eyes and send other opportunities my way, which inevitably leads to me researching new things and discovering MORE potential energy.
The end goal is more vague, but it's a beautiful fire to tend.
Well said :D