When I started working on Zyro, I wasn’t trying to build yet another SEO tool or analytics dashboard. I was frustrated. Every time I wanted to understand why a site was underperforming, I found myself bouncing between five or more disconnected platforms.
SEO lived in one place. A/B testing in another. Heatmaps somewhere else. Social scheduling on a completely different stack. It felt like duct tape, not engineering.
So I set out to build something different.
The Goal
I wanted one script that could be dropped on any site — WordPress, Shopify, Webflow, custom stacks — and instantly unlock a complete growth toolkit.
Not a collection of random features, but a system where everything talks to each other:
A/B testing results feeding back into SEO strategy
Social campaign data shaping keyword research
Content gaps directly informing automated article generation
At the center of it all: conversions.
The Build
The core stack:
Backend: C# ASP.NET WebForms with SQL Server
Frontend: A JavaScript tracker that captures pageviews, clicks, scroll depth, conversions, experiments, and schema injection
Integrations: DataForSEO, Google Trends, Google Search Console, OpenAI, Google NLP, PageSpeed Insights
From there, I built out the major modules:
Content Hub for AI driven briefs and article generation
A/B Testing Suite with anti flicker, bandit modes, and Bayesian statistics
Insights Overlay with heatmaps, scroll maps, rage click detection, and mobile gesture analysis
Social Hub for trend mining and campaign publishing
Smart Feed that turns billions of signals into actionable alerts
Lessons Learned
Integration is harder than invention. Building each feature was straightforward. Making them work together took months of iteration.
Developers and marketers want different dashboards. I learned to design one system but two lenses.
AI is only as good as the context. OpenAI could generate copy, but without entity analysis and competitor insights, the output lacked edge.
Why Share This Here
Forem is about builders. Many of you are also creating tools, wrestling with architecture choices, and trying to make something that matters. I don’t see Zyro as just a SaaS. It’s a reflection of a question that has been driving me for years:
What if we stopped stitching tools together and instead built one growth engine that actually understands the whole journey?
What’s Next
I’ll be opening Zyro to early users soon. The early numbers are encouraging:
Automated articles ranking within weeks
Conversion insights surfacing in hours instead of months
Faster SEO execution across entire sites
But the bigger goal is this: make growth engineering accessible for everyone, from solo founders to enterprises.
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