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The Role of AI in Improving Viewer Engagement on eSports Streams

Imagine a CS2 tournament with AI support that analyzes in real-time when the viewers drop engagement. Then, the AI tool immediately offers an eSports streamer a topic for discussion to win the viewer's attention back. Such a level of audience analytics is not a far-away future, this idea is a reality. Have you experienced it yet?
Advertisers are well aware that without an engaged and active audience, donations, and subscriptions the value of stream for sponsors decreases immediately. That's why viewer engagement is the core of success in cybersports.

Today, we will explore how AI in sports helps to analyze viewer behavior, which technology makes streams more interactive, and how brands can take advantage of using this technology. Here we go!

Why Viewer Engagement Matters in eSports Streams

If you managed to hook the viewers in the beginning, they will most likely watch your stream until the end. The longer people are already watching a video, the they are more likely to keep watching it. So, it’s much easier to retain the audience's attention at the end than in the beginning.

Viewer engagement is important because it directly influences the amount of money a streamer can make from paid advertisements. The level of sponsors streamers attract also depends on an engagement level.

As a streamer, you have to get to know who you're speaking to, know who you're presenting to, and know your audience like you know your best friend. You have to adjust and tailor your streams, your conversations, and what you're entertaining that audience with to what that audience is, and what they like. And at this, you may not know that right away but as you grow your brand, as you stream for years and years, you'll start to understand who your following is and you have to use that to your advantage.

Going off of that, the second thing is to make sure that you're always growing and always finding ways to grow your audience and grow the industry and also maybe find ways to create your ways to separate yourself from other streamers. Whether it be unique experiences, or creating different communities and environments, that's very important to keep things fresh.

Then, the third thing is to keep your content fresh. It's a great idea to spend your time making a schedule, creating a detailed schedule of what your streams are going to be like, what they're going to be about and that will really help you keep things fresh and you'll also be prepared, which is very important too because you want to seem as if you are a pro because most of you are and you want your audience to remember that they're watching a professional and they'll come back for more.

Lastly, an interesting one, we always talk about how to obtain partnerships, how to obtain sponsorships, and usually that comes with ads and promotions. A way to keep your audience entertained and engaged without losing them when you incorporate these sponsors and sponsorship messages and ads is to find ways to incorporate them that are either entertaining or different but most importantly, they don't intrude or affect the quality of your streaming. The ads must be shown in the ways that you've agreed to in your contracts but also make sure they're not affecting your ability to entertain your audience.

These are the things you should always be thinking about to keep your audience engaged because the audience and your fans are what keep you in business and keep you rolling.

For streaming platforms, a high engagement level always equals screen time and high revenue from ads. For advertisers - popularity as viewers remember and recognize brands who cooperated with their favorite streamers.

So, all three parties (streamers, platforms, and advertisers) profit together during eSports streams. Audience engagement is the driving force of this business.

How AI Improves Viewer Engagement in eSports

AI marketing tools work as assistants available 24/7 to elevate the quality and profit from any stream. For example, Entyx’s AI Sentiment Analysis of chat messages serves to gauge audience mood and reactions in real-time. It identifies trending topics, popular phrases, and keywords used by the community, allowing streamers to tailor content and engagement strategies accordingly.

Another impressive AI technology is personalized recommendations, for example, Twitch AI marketing tools scan the viewer’s history and offer relevant competitions, broadcasts, clips, and even streamers’ profiles that significantly increase the viewer’s time spent (engagement) on the streaming platform by 20%.

There is also an AI technology that sends notifications when some crucial moments are happening during the stream so that viewers don't miss the key event. How cool is that!

How Entyx Supports Viewer Engagement on eSports Streams

Entyx has a creative approach to maintain viewers' attention and at the same time enable advertisers to gain more profits. Our AI Marketing platform offers the Multibanner feature. We enable users to get three ad spots hinged together and integrated into a single advertisement. When advertisers use this product, they immediately catch triple attention of the viewers.

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Also, Entyx provides the Advertising Banner feature, which helps users manage and modify their banners in real time. Advertisers can freely adjust display duration and select the specific creators where banners will be shown.

The product offers customizable game settings that can be adjusted instantaneously, such as modifying speed and appearance. To change the page view, click the designated button to display a list of 15 engaged creators for each product.

When you click on any product, it provides a detailed list of creators involved, along with key metrics such as hours watched, average viewers, peak viewers, click-through rate (CTR), clicks, and status metrics. This data allows you to identify top-performing creators, analyze engagement dynamics by age and gender, and view leading countries by clicks and cost per view (CPV).

When you click on the CTR metric, it reveals specific statistics for each streamer, including past broadcasts featuring the banner. This section highlights the best-performing banners, with clear metric comparisons. You’ll also see click dynamics by age, clicks by his, her, their, etc. gender, and top countries for the banner.

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When you click on the Preview Mode, it will give you an overview of how the banner looks during a stream. You can update the promoted banner while the campaign is active; all changes take effect immediately for all streamers and remain in place until the end of the advertisement.

You can watch Advertising Banner for Twitch Streaming Platform | Tutorial: How to Place an Ad on Twitch on our YouTube channel. There we illustrate all mentioned above.

Entyx also gamified advertisements! The Catch the Drop product is designed to give you full control over your game settings. Customize settings in real-time, with options to adjust both speed and appearance.

On the dashboard, you’ll find all participating creators, organized by key metrics like the number of players, drops, catches, brands, and their statuses. A diagram highlights your top creators based on player counts, enabling you to select a brand and a specific period for in-depth analysis.

When you click on "Catches," it brings you to a control panel showing past game broadcasts. Here, you’ll get a detailed breakdown and can set the initial drop speed. This speed applies to the last place on the leaderboard, with each higher position increasing drop speed by one percent.

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Whenever you want to update any banner, you can easily modify it while the order is active, and all changes will immediately take effect for all streamers, remaining valid until the end of the advertisement. Simply click "Change," and you’re all set!

Feel free to watch our YouTube video about all three features: Ad Banners for Twitch Platform | Effective Advertisement on Twitch.

Let’s Sum Up

AI-driven marketing tools completely change the way streaming platforms, advertisers, and streamers do business. Thanks to viewer engagement, all of them get huge opportunities to grow and earn more revenues. All customers enjoy when businesses approach them with customized ads and personalized promotions - this is what sells a feeling of being special, noticed, and taken care of. AI products improve Cybersport streams by making them interactive with such tools as Entyx’s Advertising Banner, “Catch the Drop” Game, and Multi Banner. These solutions help streamers, advertisers, and streaming platforms stay ahead of the competition and attract more eyes during broadcasts!

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Do you want to know more about the special features of Entyx and how they can increase the engagement level during your streams? Join us and profit from the newest technology. By the way, how do you think which AI tools will predominate in 2025?

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