Excellent question! This is something I struggled with with my personal brand, too. I ultimately decided that contrast and accessibility is an important part of my personal values, so I needed to account for them. The way that I reconciled that was taking a few of my darker brand colors, saturating/darkening them until they met 7:1 contrast on a white background, and making some notes in my design system about which colors to use when conveying crucial information. For example, the darkest pink in my color palette was #B78689, and I adjusted it to #9C5E5F for use as text on buttons.
The color's not a perfect match with my original palette, and it's not my favorite color ever, but it's more accessible, which is ultimately more important to me (and to some of my readers, I'm sure!)
Excellent question! This is something I struggled with with my personal brand, too. I ultimately decided that contrast and accessibility is an important part of my personal values, so I needed to account for them. The way that I reconciled that was taking a few of my darker brand colors, saturating/darkening them until they met 7:1 contrast on a white background, and making some notes in my design system about which colors to use when conveying crucial information. For example, the darkest pink in my color palette was #B78689, and I adjusted it to #9C5E5F for use as text on buttons.
The color's not a perfect match with my original palette, and it's not my favorite color ever, but it's more accessible, which is ultimately more important to me (and to some of my readers, I'm sure!)
Thanks for your feedback!