For several years, blogging has proved to be the most effective inbound marketing method for most online businesses. E-commerce sites that successfully do blogging are driving more relevant traffic, increasing brand awareness, and creating sharable content. PrestaShop is a free and open-source e-commerce web platform, committed to providing the best shopping cart experience for both merchants and customers. It is usually written in PHP, highly customizable, supports all primary payment services, translated to most languages and localized for many countries. It has a fully responsive design; both in the front and back office.
PrestaShop can deal with a vast number of page categories and static pages utilizing its CMS characteristics, or substantially further developed CMS features that PrestaShop or its plugins do not offer. It is where more composite tools like WordPress may be helpful. WordPress is presumably the most mainstream open-source content management systems at the moment, with a significant number of the sites using it for different purposes, from a simple blog to a comprehensive corporate site. To get a smart online store that makes shopping for a breeze your, you need to hire PrestaShop developer for the task. This article helps you link your PrestaShop shopping cart and your WordPress blog. With the cart, you can display catalog’s and products’ data on sidebars and posts.
Installing PrestaShop
Even though PrestaShop is available as a free download from their official website, your web host may well include the ability to let you install this e-commerce store builder in just but a few clicks. Using an entry level, HostGator joint hosting account, installing PrestaShop takes only a few minutes, a couple of clicks, and minimal effort. Generally, PrestaShop installation can be in three ways; one-click installation, manual installation, and installing PrestaShop Locally.
Choosing a PrestaShop Theme
If you are a newbie who aspires to create a convincing PrestaShop theme for your WordPress blog site to make a valuable impact on your business, then this article has all that you need for PrestaShop theme development. PrestaShop themes are downloadable from the official marketplace. It is possible to browse the available items right from within your store’s back office. There are a lot of themes available for Prestashop, from a rage of developer so no matter what type of store you are building, there should be something that meets your needs. Apart from being available at the PrestaShop store, themes can also be found and downloaded at market places like Theme Forest and Template Monster.
PrestaShop Integration with WordPress
PrestaShop is majorly designed to build online stores. However, there are available modules which allow content to be published on the store, for instance, in the form of a blog. If in any case, you want to use WordPress as your content management platform, and PrestaShop for the management of your online store, instead of one of the e-commerce WordPress plugins, then there are a few options for integrating the two platforms. There is a way to use PrestaShop in handling the online store functionality by installing WordPress in a subdirectory or in a subdomain to allow you to add a blog to your store. One of the stores which takes this approach is Archiduchesse, which uses WordPress to power the site’s blog in a sub-directory, using a similar theme on both sections of the website for continuity and seamless experience.
Integrating templates and layout
This widget is used to display a tpl file. It may include product lists according to the product attached to the current post. You can still view the template even if there is no attributed product to the current web post. If you are working on a big store in many languages, you might need to have a change on the layout of the page depending on the tongue. For instance, if you want a different product page for Indian and Chinese customers. In such a case you need PrestaShop template development to aid in creating new templates and placing it t]in the right folder. When searching for a model, PrestaShop will check several locations to determine which file should get used. It makes it very easy to have several templates for a given locality or a specific entity id. With the product page, the core will hence check locations and return the first template found.
The layouts are the organization of the page; the way the parts of your design is arranged. The typical example is the sidebar. With PrestaShop 1.7, users can change the layout of each page independently. As a template developer, it becomes your sole role in ensuring that your theme is compatible. The layout file is the very top fil of the template inheritance tree. It holds the opening and closing HTML tags.
PrestaShop WordPress Plugins
There are a few plugins for WordPress that may help with the integration between these two platforms; WordPress and PrestaShop. One of them is PrestaShop Integration which you can download for free from the WordPress.org plugin directory. The plugin adds widgets and shortcodes to your WordPress site, which you may use for displaying products on your blog. If you use these the two platforms in tandem, then some integration is recommended as it can help to ensure your visitors are aware of the products you have on offer when viewing the blog.
Final thought
Business blogging is an excellent way for e-commerce entrepreneurs when it comes to connecting with their potential market, advertise online, and establish expertise. Blog posts are a superb way to highlight important features and benefits of products or services offered elsewhere online. Adding a picture and including a prominent hyperlink to the sales page is a blogging strategy that gives online sellers another path of inexpensive advertising and helps improve product and service search engine visibility. E-commerce sites powered by PrestaShop developer, and their integration can quickly begin blogging for their companies. The WordPress e-commerce solutions have the freely available core functionality of PrestaShop. Premium add-ons and themes are available to help you extend your store and change the appearance. Although the amounts range, the prices are reasonable, and they allow you to create a better online store. They can pay for themselves in terms of increased sales or time saved.
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