Marketing used to be psychology. Now it's computation.
When Kotler mapped segmentation and Godin humanized connection, data was linear and audiences were loyal. But today, algorithms decide which emotion wins, which narrative survives, and which creator gets erased. The battlefield has shifted from consumer behavior to machine behavior. And the marketer's role has mutated with it.
In my Medium essay, "Hadrian Stone: The Evolution Beyond Kotler, Godin, Ries & Trout," I explore how The 23 Laws of Marketing reframes influence as an engineering problem. We no longer fight for market share; we fight for algorithmic visibility. The strategist who understands feedback loops, dopamine cycles, and social proof architectures outmaneuver entire agencies clinging to outdated doctrine.
The future marketer will not be defined by creativity alone but by causality, knowing which psychological trigger translates into which computational response. It's the merger of Machiavellian psychology and data-driven precision that separates the obsolete from the ascendant.
Full analysis on Medium: Article
Academic references: Figshare
Zenodo
Kotler built the foundation; Godin built community. But in the age of algorithms, loyalty is no longer earned, it's engineered. The 23 Laws of Marketing isn't about adapting to the system; it's about mastering it.
Those who fail to evolve will keep teaching frameworks for a world that no longer listens. Those who evolve will write the frameworks for the one that does.
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