Thanks a lot for your input (it made me head over to Uber's blog to read more :))) )! I agree with everything you said about organizational support and it's actually familiar to me since this happens in my case as well.
Without the CTO upping the ante in this regard, I wouldn't have been able to do what I did. He was the one who wrote the first tech pieces, who initiated a writing call to action at the beginning of the year and who helps programmers spot a lot of writing opportunities. And yes, writing is rewarded across performance reviews and in free days (matters for promotions as well).
"Those who are good writers quickly realize they can just blog on their own, with less moderation, instead of using the company blog." -> since we're not a big company, it hasn't been the case for us (yet). People are encouraged to write using their own voice, blog on their own platforms as well, and there haven't yet been cases of blatant differences from the 'brand voice'. But I'm assuming this is way harder to control in a big company so I'll bear it in mind for the future.
The best thing for me, at the end of the day, is that (regardless of the number of articles I manage to facilitate), I can see the snowball effect: someone writes for the first time, some others see that and then they write for the first time. And so on :))
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Thanks a lot for your input (it made me head over to Uber's blog to read more :))) )! I agree with everything you said about organizational support and it's actually familiar to me since this happens in my case as well.
Without the CTO upping the ante in this regard, I wouldn't have been able to do what I did. He was the one who wrote the first tech pieces, who initiated a writing call to action at the beginning of the year and who helps programmers spot a lot of writing opportunities. And yes, writing is rewarded across performance reviews and in free days (matters for promotions as well).
"Those who are good writers quickly realize they can just blog on their own, with less moderation, instead of using the company blog." -> since we're not a big company, it hasn't been the case for us (yet). People are encouraged to write using their own voice, blog on their own platforms as well, and there haven't yet been cases of blatant differences from the 'brand voice'. But I'm assuming this is way harder to control in a big company so I'll bear it in mind for the future.
The best thing for me, at the end of the day, is that (regardless of the number of articles I manage to facilitate), I can see the snowball effect: someone writes for the first time, some others see that and then they write for the first time. And so on :))