How Does Apple Create Such Stunning Landing Pages?

Jack Harner on September 18, 2018

Does anyone have any insight on how they pull off the scroll based animations on the new iPhone XS landing page? My coworker found ScrollMagic... [Read Full]
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I didn't dive to the code at this point however I remember that in the past they did use a video for 3D animations. And scrolling was just playing the video timeline forward and backward.


A quick peek through the inspector yesterday showed me that they (for the part in the gif) had all three phones as three different elements that were getting moved around.


Binding positions to scroll-offsets, using text, videos and transparent images mostly.
The real challenge is not the how, but the what. Web/Motion-Designers, developers, marketing need to work closely together for a good result. Apple is obviously good at this.

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