I'm not saying you're wrong, but even without being a great sales person or marketeer one can bootstrap and run a successful business. As a software consultant/ developer I had enough of building other people's businesses and billing by the hour. I wanted something that would grow by itself, invest my time in something sustainable. I started a site where members place their own content/listing and other members respond, hopefully being able to make a deal. The trick here is the user generated content that creates a feedback loop where more content generates more organic traffic. I can more or less sit by watching member subscription increase. I don't spend a dime on marketing as my users are doing that for me. If you hate marketing and sales, find a way to not need it in the first place.
You are right, many businesses can grow from word of mouth marketing. But, that's also a type of marketing. Marketing is not paying to get an ad slot, it usually starts with the product, its shareablity and whole experience.
Personally, whenever people come to me for marketing consultancy, I see their track record about how much people intaracted and shared. You can always burn the money acquiring customer with money but you can't keep them and make them share.
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I'm not saying you're wrong, but even without being a great sales person or marketeer one can bootstrap and run a successful business. As a software consultant/ developer I had enough of building other people's businesses and billing by the hour. I wanted something that would grow by itself, invest my time in something sustainable. I started a site where members place their own content/listing and other members respond, hopefully being able to make a deal. The trick here is the user generated content that creates a feedback loop where more content generates more organic traffic. I can more or less sit by watching member subscription increase. I don't spend a dime on marketing as my users are doing that for me. If you hate marketing and sales, find a way to not need it in the first place.
You are right, many businesses can grow from word of mouth marketing. But, that's also a type of marketing. Marketing is not paying to get an ad slot, it usually starts with the product, its shareablity and whole experience.
Personally, whenever people come to me for marketing consultancy, I see their track record about how much people intaracted and shared. You can always burn the money acquiring customer with money but you can't keep them and make them share.