So here’s the thing. I love LinkedIn. It’s great for sharing posts, connecting with other professionals, and maybe even showing off a little with those “humble brag” updates. But if you’re a business coach relying only on LinkedIn to land clients… you’re probably leaving a lot of money on the table.
I’ve seen too many coaches stuck in that cycle: post a tip, comment on someone else’s article, hope the algorithm is kind that week. Sometimes it works, sometimes it’s crickets. And that uncertainty? It’s exhausting.
LinkedIn is a doorway, not your whole house
Think of LinkedIn as your front porch. It’s where people might bump into you, wave hello, and maybe peek at what you’re about. But nobody’s signing a coaching agreement from a porch chat. You need an actual “home base” where people can explore, learn, and—most importantly—book time with you without the dance of back-and-forth messages.
That’s the missing piece for so many coaches. They’ve got visibility, sure, but they don’t have a system that turns curiosity into real conversations.
Clients want depth, not just a profile
Here’s what I’ve noticed (and honestly, it’s so obvious once you see it): high-value clients don’t just want to scroll through a list of your achievements. They want to see your story, your approach, maybe even a bit of your personality.
A LinkedIn profile is like a résumé—it’s neat, but flat. What actually moves people is when they land on a page that feels like you. Where they can read a quick blog you wrote, skim through testimonials, or check out what services you offer without having to DM you “Do you do group coaching?”
That’s the stuff that builds trust. And trust, well, that’s everything in coaching.
Why your own space changes the game
When you create your own little corner of the internet, something shifts. Suddenly, you’re not just “one of the coaches on LinkedIn.” You’re the coach with an actual presence.
Picture this: someone sees your post about leadership struggles on LinkedIn, they click your link, and bam—they’re on a page that shows your services, lets them browse client stories, and book a free discovery call. No extra steps. No waiting for you to reply when you’re busy.
That smooth experience? It makes you look 10 times more professional. And let’s be real, the coaches who make things easy are the ones who win.
Where to start if tech isn’t your thing
Now, maybe you’re reading this thinking, “Okay, sounds nice, but I’m not a web designer.” Totally fair. Most coaches aren’t. And you don’t need to be.
There are tools built exactly for this. I’ll give you a quick one: best business coach website builder. It’s made for folks who want a professional site with zero hassle. You can show your services, add testimonials, run a blog, and—this is the kicker—have clients book appointments directly on your page.
It basically wraps up everything LinkedIn can’t do into one clean package. And the best part? You can set it up in an afternoon. No tech headaches.
The quiet advantage
Here’s the funny thing: having your own site doesn’t just help clients—it helps you. You don’t feel stuck waiting on an algorithm. You don’t panic if your post flops. You know that anyone even slightly curious about you has a place to go that makes you look credible, trustworthy, and ready to help.
And honestly, when you stop chasing likes and start building something solid, you attract a different kind of client. The ones who value your time. The ones willing to invest. The ones who see you as more than just another connection request.
Wrapping this up
LinkedIn is powerful, no doubt. But it’s not the whole game. If you’re serious about growing your coaching business, you need more than a profile—you need a system. A place where people can really meet you, not just scroll past you.
So keep posting, keep engaging, but don’t stop there. Build something that works when you’re offline. Give clients an easy way to find you, trust you, and book you.
Because at the end of the day, the coaches who win aren’t the ones who post the most. They’re the ones who make it effortless for clients to say “yes.”
Top comments (0)