Here’s the thing — LinkedIn’s great. Really, it is. You get to connect with people, show off your experience, share achievements, and even find clients or jobs. But, let’s be honest for a second — it’s still LinkedIn. It’s a crowded feed of “I’m thrilled to announce…” posts and endless scrolling through profiles that all kinda start to look the same after a while.
So if you’re wondering how to stand out — not just as another professional, but as you — then, honestly, it might be time to build your own personal website.
LinkedIn shows your résumé. A website shows your story.
I’ll put it this way: LinkedIn is like your digital business card — clean, structured, and predictable. A personal website, though, that’s where your personality gets to breathe.
On your own website, you can show people who you really are. Not just what you’ve done. You can write your story the way you want it told. You can share side projects, case studies, random ideas, or even that weird-but-cool hobby that shows your creative side.
Because here’s the truth — people connect with humans, not bullet points.
When a recruiter or potential client lands on your site and they see not just your polished portfolio but your voice, your style, your thoughts — that’s when the magic happens. That’s when you go from “Oh, another marketing professional” to “Wow, I like how this person thinks.”
You’re not just a profile picture
I once talked to a designer who said, “I hate that LinkedIn only shows the surface. Everyone’s trying to look perfect.” And honestly, I get it.
On your personal website, you can loosen up a bit. Be real. You can talk about the challenges behind your career moves, share what you learned from failed projects, or celebrate the messy middle — the part that doesn’t always make it into a LinkedIn post.
It’s kind of freeing. You’re not performing for an algorithm. You’re just… being you.
It’s how clients and employers remember you
Imagine two candidates with the same qualifications. One sends a LinkedIn link. The other sends a sleek, well-written portfolio website that tells their story, showcases projects, and has a clear call to action.
Who stands out? Exactly.
Your personal website acts like your professional hub. It’s where your digital portfolio, contact info, testimonials, and achievements live — but more importantly, it’s where you control the narrative. No ads. No distractions. Just you and your work.
To be fair, it doesn’t even have to be complicated. Tools like Visitfolio.com make it ridiculously easy to build a personal portfolio site that looks professional without touching a line of code. You can upload projects, write about your experience, and even integrate booking or contact options.
Think of it as your upgraded LinkedIn — except this time, you own the stage.
Build trust faster
Whether you’re a freelancer, consultant, or full-time professional, people want proof. Not just of what you say you can do — but that you actually do it.
Your personal website gives you space to show real examples. Case studies. Before-and-after results. Client testimonials. A short video introduction, maybe.
When someone sees that, they don’t have to guess what it’s like to work with you — they already know. That’s how trust builds. Not through keywords or endorsements, but through authenticity.
It’s your online home — forever
You know what bugs me about depending on platforms like LinkedIn? They can change the rules overnight. One update, and suddenly your visibility drops. One algorithm tweak, and your posts get buried.
But your personal website? That’s yours. No algorithm can push you down the feed. No sudden redesign can mess with your layout. It’s your name, your domain, your space on the internet.
And when people Google you — which, let’s face it, they will — it’s your site that shows up. Not your employer’s, not some outdated company bio. Just you.
So, where do you start?
Honestly, just start small. You don’t need a flashy site right away. Even a clean, single-page portfolio that includes your bio, projects, and contact form is a great beginning.
But make it yours. Add a photo that feels natural. Write your “About” page like you’re talking to a friend over coffee, not an HR manager. Let people feel your personality through your words and design.
And if you want to skip all the technical headaches, check out Visitfolio.com — it’s one of the easiest ways to create a beautiful personal portfolio that gets you noticed (and remembered).
Because at the end of the day, your career deserves more than just a line on someone’s feed. It deserves its own place on the web.
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