I’ll be real with you—LinkedIn is great. It’s where consultants meet other professionals, share their ideas, and maybe even land a client or two. But here’s the thing: in 2025, relying only on LinkedIn feels like renting an office where the landlord can kick you out whenever they feel like it.
And honestly, that’s the risk a lot of business consultants don’t want to talk about.
The rented space problem
Imagine building your whole consulting career inside LinkedIn. Every client, every testimonial, every article—it all lives on their platform, not yours. One algorithm tweak and suddenly your content disappears into the void.
I’ve seen consultants go from 10 leads a week to crickets overnight. Not because their work got worse, but because LinkedIn decided to prioritize “different kinds of content.” That’s the thing—you don’t control the rules.
When you don’t own the space, you’re just playing someone else’s game.
Clients want more than a profile
Here’s the funny thing. Consultants put all this effort into polishing their LinkedIn summaries, uploading headshots, getting endorsements. And yeah, that’s useful. But when a client is seriously considering hiring you, they usually want more than a social profile.
They want a place that feels like yours. A personal website where they can read your story, see your services, maybe even book a call without jumping through hoops.
And let’s be honest—if a consultant only has LinkedIn, it kind of signals that they’re just blending in with everyone else. A website says: I’m serious. I’ve invested in my brand. This isn’t just a side hustle.
The 24/7 credibility factor
Think about it. LinkedIn works when people are logged in. But your personal website? That thing runs 24/7. A potential client could be in New York, scrolling at midnight, and still be able to read about your process, download a case study, or book a consultation.
And in consulting, credibility is everything. Having your own site adds this quiet layer of trust that LinkedIn just can’t replicate. It feels like walking into an office instead of meeting someone at a coffee shop.
The shift in 2025
We’re in this weird digital moment where people are more skeptical than ever. Scams, fake profiles, AI-generated pitches—you name it. Clients want to feel grounded. They want to know there’s a real human behind the advice.
That’s why personal websites have become less of a “nice-to-have” and more of a survival tool. They give consultants a chance to show their face, their words, their values—without worrying about fitting into LinkedIn’s ever-shrinking box.
Making it simple (because tech shouldn’t be the hard part)
Now, before you roll your eyes and say, “Yeah, but I’m not techy. Building a website sounds like a nightmare,” let me stop you there. It doesn’t have to be.
Platforms like Visitfolio.com make it ridiculously easy. You don’t need coding skills or fancy design knowledge. In a few clicks, you’ve got a professional-looking site that showcases your experience, your services, and yes—even has appointment booking built in.
So instead of stressing about layouts or plugins, you can focus on what you actually do best: helping clients solve problems.
Owning your space = owning your future
At the end of the day, this isn’t about hating on LinkedIn. Use it. Post there. Network there. But don’t build your whole consulting business on it. Because when the rules change—and they will—you’ll wish you had a foundation you controlled.
A personal website is that foundation. It’s your office, your portfolio, your brand—all rolled into one. It says, “I’m not just another consultant scrolling the feed. I’ve built something real.”
And in 2025, that’s how clients decide who to trust.
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