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KBA Marketing Agency

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Digital Marketing - Difference Between Search Engine Optimization(SEO) and Search Engine Marketing(SEM)

The concept of digital marketing, also known as online marketing, is the use of the internet and other forms of digital communication to promote brands to potential customers. As a form of marketing, this includes not only email, social media, and web-based advertising, but also text messages and multimedia messages.

Digital marketing is, essentially, any marketing campaign that uses digital communication.

It is easy to find a Digital Marketing Agency in Dubai UAE that provides all aspects of digital marketing

Search Engine Optimization(SEO)

In its simplest form, search engine optimization is a marketing tool rather than a marketing method in its own right. In their definition, it's described as "the art and science of making web pages search engine-friendly."

Researching and weighing different contributing factors to achieve the highest ranking is what makes SEO a science. There are a lot of Digital Marketing Agencies in Dubai UAE that provide great SEO services in the UAE
The factors that contribute to achieving the highest ranking. A web page's optimization should include considering the following elements:

-Quality of Content
-Mobile Friendliness
-Backlink Building

Ranking highly in SEO isn't quantified or governed by a consistent rule. It is impossible to make exact predictions about Google's algorithm since it changes almost constantly. Keeping a close eye on your page's performance will help you adjust it when necessary.

Search Engine Marketing / PPC Ads Google Ads

PPC, or pay-per-click, refers to posting an ad on a platform and paying every time someone clicks on it.

People see your ad differently depending on when and how they see it. Search engines fill available spots on their SERPs with what is essentially an instant auction when a spot becomes available. Several factors determine which ads are prioritized by an algorithm, including:
-Ad Quality
-Bid Amount
-Landing Page Quality
-Keyword Relevance
Each PPC campaign has 1 or more target actions that viewers are meant to complete after clicking an ad. These actions are known as conversions, and they can be transactional or non-transactional. Making a purchase is a conversion, but so is signing up for a newsletter or calling the office.
Whatever you choose as your target conversions, you can track them via your chosen platform to see how your campaign is doing. There are a lot of Digital Marketing Agencies in Dubai UAE that provide great PPC Google Ads services in Dubai UAE.

Top comments (1)

valeryxs profile image

The differences are especially in optimization. So if you are looking for information on PPC Optimization, I recommend this post: