The best way I have found to spread test culture is to be passionate about it yourself and evangelize the benefits. Test your own code well (of course), to set a good example. Look for people who think the way you do, don't try to hard to convince the skeptics. They will came along in the end as the "late adopters". Like a startup, you are looking for those "early adopters" who are into cool new ideas like the ones that you are bringing.
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The best way I have found to spread test culture is to be passionate about it yourself and evangelize the benefits. Test your own code well (of course), to set a good example. Look for people who think the way you do, don't try to hard to convince the skeptics. They will came along in the end as the "late adopters". Like a startup, you are looking for those "early adopters" who are into cool new ideas like the ones that you are bringing.