Whatever tech is a differentiator between you and your competitors, you definitely build. (If another company can just buy a product off the shelf to become your competitor, then you aren't adding much value.) Everything else is fair game to buy unless no existing options suit your needs.
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Whatever tech is a differentiator between you and your competitors, you definitely build. (If another company can just buy a product off the shelf to become your competitor, then you aren't adding much value.) Everything else is fair game to buy unless no existing options suit your needs.