100% this. A lot of tech culture (and by extension, the culture of the modern "professional" world) these days has a pretty culty vibe and it really bums me out.
We are people, we are not brands. We have depth and breadth and we are messy and complicated, but the prevailing ethos these days seems to be that unless you can jam yourself into some slick package with catch phrases there's no place for you in the modern economy.
We're a place where coders share, stay up-to-date and grow their careers.
We strive for transparency and don't collect excess data.