You are in a Chinese restaurant and you don't speak Chinese. You were given the menu with Chinese texts that you don't understand. In order for you to to order, you need to study Chinese and tell the waiter what you want by speaking in Chinese. That's fine if you are not hungry enough and you have time to study the language before you can eat.
Now every customer who doesn't understand the language have to study it before they can eat. The line outside the restaurant became very long. And that's not good for the business. So the owner decided to create a new menu where he matched every menu item with a picture and a number so that when you order from the waiter, you either just point to the picture or tell the number. That makes it easier for you tell what you want to eat.
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