“A must read for everyone who cares about driving customer engagement” Eric Ries
Smartphones, wearables, apps, etc have changed our habits and by definition our lives.
We are hooked by all those loops of distractions that compete for our attention, because the companies economics value are fully correlated with the strength of the habits they create.
The author, Nir Eyal, talk about a new model call: The Hooked Model, base on a trigger, follow by an action, a variable reward and an investment.
Following the model and driving all the decision by heavy amounts of data, these companies create really addictive products. Here is where the discussion if it’s ethical create products with this model appear.
The answer sounds like this: technology enhance our lives, improving our relationships, make us smarter and increase our productivity. But… is that true? Do we need this king of products?
A phrase that resonated with me a lot in the introduction was:
… how certain products change what we do and, by extension , who we are
This proves the power of these companies and her products.
The author also highlights these 5 points:
Habits are defined as “behaviors done with little or no conscious thought”
Access to heavy amounts of data and speed, is making the world a more habit-forming place.
Business that create habit-forming products gain competitive advantages.
The Hooked model connect the user problem or pain with the company product or solution.
The Hooked Model = trigger - action - variable reward - investment
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