83% of SMEs (small businesses) believe that digital marketing (DM) is essential for their business. Can you get over that? A simple "no". We are constantly hooked on the internet for one thing or another. Increasing sales figures is the main objective of SMEs that are now entering DM. Additionally, SMBs also rely on online marketing to improve brand awareness, lead conversion, and improve website traffic.
The following post shares 4 important benefits of digital marketing for small businesses:
Customers are online
80% of potential consumers consult online media for information. When we meet a new business or business, the immediate instinct is to look for digital marketing in the web world. Gone are the days when we used to physically visit a store or call it for more information. Simply put, if your potential customer can't find you online, they will immediately turn to your competitor.
Connect to the modern "smart" world
Mobile phones are no longer used for simple calls or SMS. In fact, smartphones are one of the most important tools for browsing the web today. 91% of American adults are in constant contact with their smartphones. When it comes to searching for a product or service, they will naturally prefer to inquire only from their smartphone. If your business is not online, imagine the sheer number of leads you will lose!
More economical
The capital crisis is a major problem for most small businesses. And this is where digital marketing is a savior. Online marketing is becoming cheaper than traditional marketing. In fact, some channels are even free. For example, it costs you nothing to create your business page on social media and stay connected with your customers online.
Digital marketing also helps you save money. There are many online marketing tools available for free such as free website builder, free email marketing management tools, etc.
Better return on investment
On the one hand, DM helps you reach your customers while keeping costs low. On the other hand, it helps you save money for your business. The end result is a better return on investment for your business over time.
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