what is digital marketing?
Digital marketing is a broad term that includes advertising, promoting, and building a company's online presence through digital platforms. Some of the digital tactics that are included in 'digital marketing' are digital advertising, email marketing, content marketing, pay per click, online brochures, etc. Unlike other offline marketing efforts, digital marketing delivers accurate results in real-time. For example, if you place an ad in the newspaper, it is almost impossible to estimate the number of people who saw and paid attention to that page. With digital marketing, you can easily measure your ROI from any aspect of your marketing efforts.
Website Traffic: As stated above, it is very difficult to understand how people interact with your brand through offline marketing. While online marketing helps you identify trends and patterns in how people behave with your brand. So you can come up with better strategies in the future to attract more and more consumers to the website. Not only that, with digital marketing, you get the exact number of people who viewed your website home page in real-time using digital analytics software. These statistics help you decide which digital strategies to continue and which to stop using.
High visibility in search engines: Search engine optimization is another powerful digital marketing strategy that offers a variety of benefits to business owners. As mentioned, there is stiff competition between brands in the market. When we search for a service in the search engine, we get hundreds of results. Naturally, we believe in the top five searches because they are the most trusted website links according to Google. So by optimizing your website content through digital marketing strategies, you can reach more buyers online.
Content performance: Online marketing allows you to estimate the performance of your content. Let's understand this with an example, imagine that you have delivered brochures and posters to another area of the company. The problem is, you don't know how many people opened these posters or threw them in the trash. Now imagine you have the same poster on your website. You can measure exactly how many people clicked on this poster, how many closed it, and the details of who clicked on the poster. This not only indicates how attractive your content is, but it also generates leads for your website.
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