I enjoyed your article, but I think your example of framing is not quite right. After all, if you only have one chance to do something, there's clearly a difference between option A (you're guaranteed to get something) and option B (you may get nothing).
I think the way it's supposed to go is something like this: If option A is framed in a positive way, "you save $200," then more people will choose it. If it's framed in a negative way, "you will lose $400," then more people will choose the other option.
I enjoyed your article, but I think your example of framing is not quite right. After all, if you only have one chance to do something, there's clearly a difference between option A (you're guaranteed to get something) and option B (you may get nothing).
I think the way it's supposed to go is something like this: If option A is framed in a positive way, "you save $200," then more people will choose it. If it's framed in a negative way, "you will lose $400," then more people will choose the other option.
Ref: Framing Effect