Tips for Creating SEO-Friendly Keyword Lists

Search Engine Optimization (SEO) starts with one essential element: keywords. Whether you're writing blog posts, product descriptions, or optimizing landing pages, having the right set of keywords can make or break your content's visibility on search engines.

But how do you create a keyword list that's not only relevant but also SEO-friendly?

In this blog post, we’ll explore some practical tips to help you build a powerful keyword list that drives organic traffic and improves your site's performance. Hey, don't forget to visit our website to have more useful information.

I. Tools to Help You Build an Effective Keyword List

Creating a list of relevant keywords doesn't have to be guesswork. Fortunately, there are several free and powerful tools that can guide your research and help you discover terms your audience is actually searching for.

1. Google Search (Autocomplete Suggestions)

Google Search is the world’s most widely used search engine, developed by Google. It allows users to find information online by entering keywords. With advanced algorithms and AI, it delivers the most relevant results. It supports multiple languages and offers access to a vast range of information.

• Google Autocomplete: Suggests popular related keywords as users begin typing in the search bar. It helps uncover common queries in a specific topic area.
• Related Searches: Appears at the bottom of the search results page, showing related keyword ideas for broader exploration.
• People Also Ask: Displays commonly asked questions related to the query. These can provide long-tail keywords and insight into user intent.
• Google Search Console: A powerful SEO tool that shows which keywords your site ranks for, click-through rates, and more—helpful for evaluating and refining keyword strategies.

2. Google Trends

Google Trends is a free tool by Google that allows users to analyze search trends over time and by region. It helps evaluate keyword popularity, compare search terms, and monitor market trends. It’s particularly useful for SEO, market research, and understanding user behavior.

• Search interest over time: Track whether a keyword is gaining or losing popularity.
• Keyword comparison: Compare search volume between multiple terms.
• Regional interest: Identify where a keyword is most searched geographically.
• Related queries: Discover trending keywords associated with your main term.
• Trending Searches: See what topics are currently going viral to quickly produce timely content.

For example, if you're researching niche food trends like "Dông nướng đá", Google Trends can show whether interest in the dish is growing in specific regions or seasons—helping you craft SEO-friendly content with high relevance.

3. Google Keyword Planner

Google Keyword Planner (GKP) is a free tool from Google Ads designed to help users research keywords and plan advertising campaigns. It provides valuable data such as monthly search volume, keyword competition, cost-per-click (CPC), and performance forecasts. GKP is widely used for:

• SEO: Finding potential keywords to optimize web content.
• Google Ads: Planning PPC (Pay-Per-Click) campaigns.
• Trend analysis: Identifying high-demand search terms.

For example, if you're launching content or a campaign around niche dishes like "Chóc Quạch Nướng", GKP can show how often the term is searched, how competitive it is in ads, and whether interest is rising—helping you target the right keywords with confidence.

II. Building an SEO Keyword List for the vnuEats Website

1. Step Into the Customer’s Shoes

To build an effective SEO keyword list, begin by thinking like your customer. Ask:

• What would a hungry student or staff search when craving local Vietnamese food?
• Would they type specific dish names, like “Lẩu Thái Chay Ngon Ở Làng Đại Học”?
• Or would they look for recommendations, such as “best vegetarian hotpot near VNU”?

Understanding user intent is key to creating relevant and high-performing keywords for vnuEats.

2. Prioritize Long-Tail Keywords

Long-tail keywords are longer and more specific phrases that reflect clear intent.
Examples:

• “Where to eat Bánh hỏi Bình Định near VNU”
• “Affordable hotpot for students in Thu Duc”
• “Top-rated vegetarian food Làng Đại Học”

These keywords may have lower search volumes but usually bring higher conversion because users know exactly what they want.

3. Apply the KBATL Formula

KBATL stands for:

• Know: Informational intent – users want knowledge
• Buy: Transactional intent – ready to purchase/order
• Act: Action-oriented – looking to act (e.g., find a location)
• Try: Exploratory intent – considering options
• Like: Users are evaluating based on reviews/feedback

Using this formula, a keyword like “Lẩu Thái Chay Ngon Ở Làng Đại Học” hits multiple layers:

• Try (exploring dishes)
• Act (looking for where to eat)
• Buy (ready to order)

4. Keyword Analysis Process

To refine keyword selection:

• Use tools like Google Keyword Planner and Google Trends
• Analyze search volume, competition, and seasonal interest
• Include trending dishes, regional specialties, and user questions

Example: By analyzing search trends, we find “Bánh hỏi Bình Định” is often searched during local food festivals—ideal for seasonal content at vnuEats.

5. Building the SEO Keyword List

a) Brand Keywords

Keywords related to the vnuEats brand or its location:

• vnuEats menu
• vnuEats Làng Đại Học
• vnuEats food delivery

b) Informational Keywords

Target users seeking food knowledge or reviews:

• “How to eat Bánh hỏi Bình Định properly”
• “Healthy student meals in VNU area”
• “What is Lẩu Thái Chay and how to cook it?”

c) Commercial/Transactional Keywords

For users ready to act or purchase:

• “Order Lẩu Thái Chay Ngon Ở Làng Đại Học now”
• “Buy Bánh hỏi Bình Định in VNU canteen”
• “Where to eat vegetarian hotpot near me”

Conclusion

Building a solid SEO keyword strategy is not just about finding popular search terms—it's about understanding your audience and speaking their language. By stepping into the shoes of your users, leveraging long-tail keywords, and applying the KBATL framework, you can craft a highly targeted keyword list that drives both traffic and conversions for vnuEats.

Whether someone is craving a flavorful Lẩu Thái Chay Ngon Ở Làng Đại Học or looking to explore traditional dishes like Bánh hỏi Bình Định, the key is to ensure they can easily find you. By optimizing for both branded and non-branded keywords across informational and commercial intent, **vnuEats **positions itself as not just a place to eat—but a trusted culinary companion in the heart of the university community.

For more about who we are, visit our About Page.
Ready to explore our delicious offerings? Check out the full List of Dishes.