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Discussion on: Tech Talks: Slow Growth & Yvon Chouinard

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Niko 👩🏾‍💻

Glad you're going to check it out :). Thanks for the awesome explanation of "be your own customer", I can totally get behind that. That fully fleshed out concept totally underlines why it's so powerful to build teams of people that are passionate about the niche you occupy.

On the topic of loyal customers, I can't wait till you've heard the bit he goes into about trucks/vans. He's a huge believer that clothing/items should be honored and used for as long as possible. He did a project with vans driving all around the country as pop-up repair shops that mend clothing or bags regardless of if they are Patagonia brand or not for free. And if something is too damaged to repair, it's collected to be recycled into new garments. It's an amazingly beautiful concept.