What Is Structured Data
When it comes to SEO, many are the ones who keep on forgetting about the fact that Google crawls a website by using an algorithm and the quality of the content is not strictly related to human perception, but everything fluctuates around multiple numerical connections and mentions. To better understand this, links are, in fact, the main ranking reason that Google sees in terms of both quality and relevance.
Structured data follows a schema markup and combines it with JSON-LD scripts in order to be correctly crawled by the infamous Googlebot.
What should I do With My Structured Data?
Applying structured data is quite easy, since it creates a script which is separated from all the other functions and is, in fact, considered as a basic form of coding, which could be installed in both coded sites and CMS-based ones, by using the schema app. Given the fact that there are tons of markups available within the Schema Community and more are being developed right now since it's an open source matter, it's important to use the ones which are most commonly used, such as the Organization, Website and Products one.
The Benefits
Structured data is the main source of information for what concerns rich snippets within the SERP. Not only this is terribly important from a UX point of view but is drastically covered in many marketing case studies, as we can see for certain iOS app development companies which heavily rely on SEO and organic traffic.
On top of that, the overall markup strategy could definitely boost the organic traffic, since the fetching process will be simplified.
To Conclude
Having structured data installed on your site could definitely improve the crawling process for your site and, if done properly, will also confirm your brand's mention online (by using the "sameas" attribute, for example).
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