According to Ranolia's January 2018 Web Server Survey, there are over 1.8 billion websites on the internet. The internet appears to be a congested zone of websites, all vying for the attention of people and Google.
However, there is another intriguing thing to consider here: the majority of these websites receive very few visitors. Now, this can work in your favour as well as against you. For starters, you understand that by creating a fantastic website and performing other critical actions, you may increase the number of people who see your work.
Furthermore, you will have less rivalry because the bulk of people do not receive any user views. However, this also indicates that your chances of being one of those people are high. After all, how would you attract users if they couldn't?
But let's not be pessimistic. There are a number of things you can do to boost your Google rating and attract more people to your website. Good site design is one of the most important of these criteria.
While there are various things you can do to improve your site design, avoiding common web design blunders is the most important. So, without further ado, let's get down to business:
- Difficult navigation
A golden guideline of web design is to create an easy-to-use online navigation pattern. A tangled web for a navigation bar may confuse your users, resulting in poor website usability and fewer visitors.
Furthermore, poor navigation may lead the user to believe that the section he seeks does not exist. As a result, he can leave your website. Furthermore, drop-down menus compel a person to make many choices, which can be inconvenient. The following step is self-evident. The user navigates away from the website.
What can you do to stay away from it?
To begin, if you only have a few sections, avoid drop-down menus. Second, remember that consumers expect the horizontal navigation bar to be visible at the top of the page.
As a result, follow the user's expectations when designing your website. Users also pay more attention to the navigation bar's first and last items. As a result, save these areas for crucial information like contact information.
- Unappealing colour scheme
Poor site design colours are an automatic turn off for visitors, who can depart in seconds as a result. According to studies, it takes a person 90 seconds to form an opinion on a product.
About 62-90 percent of this opinion is influenced only by the product's colour. If you visualise this product as your website, you'll quickly realise how important colour is in attracting people.
What can you do to make sure you don't make colour mistakes?
In this section, you'll need to know about colour psychology in order to improve your website design skills. The colour blue, for example, aids in the development of trust. Red, on the other hand, denotes zeal.
The colours you choose are determined by the purpose of your website. Additionally, utilise three distinct colours in the required amounts of 60%, 30%, and 10%. If you're confused by all of this, it's better to get assistance from custom web design company.
- There isn't a clear call to action (CTA)
One of the most common blunders in web design is failing to include a call to action (CTA). A call to action (CTA) is a persuasive command connected to a button or a link. It encourages people to take action by telling them what to do. In essence, a clear CTA gives the site visitor direction.
Although the language of a CTA is vital, the design of the CTA is even more critical. For example, if the colour of the CTA button matches the rest of the website's colour scheme, your users will not notice it. As a result, you must avoid committing a web design error here.
What can you do to ensure that the CTA is correct?
A CTA that adheres to good user experience should focus on telling the user three things: what to do, where to go, and how to feel. So, what, where, and how are the three fundamental foundations of an ideal CTA.
All of these concerns should be addressed in the CTA you create. Furthermore, you must pay attention to the colour of your CTA to ensure that it shines out and attracts the attention of your readers.
- Using an excessive number of fonts
Using too many fonts is another big web design blunder. It's difficult to resist the desire to utilise various fonts or even upload your own font when creating your first site design.
The reader, on the other hand, becomes perplexed. Furthermore, the text size is important. If you want your website to be easier to read, make sure the font size isn't too small. This can cause users' eyes to strain. Users have the time to read about 28% of the words on your website in a single visit on average. As a result, ensure sure the font is readable.
How can you avoid making a mistake when it comes to web design fonts?
On your website, use no more than two fonts. Choose a fancy or bold font for the headlines and a simple font for the body of the material. Avoid using a typeface that is overly ornate or difficult to read.
- The location of the contact information is difficult to locate.
According to Vendasta, 65% of viewers are interested in reading a company's contact information. As a result, if your website design does not clearly display your contact information, you will be at a significant disadvantage.
The easiest solution is to include a "contact us" page in the navigation bar so that users don't have to go out of their way to find your contact information. Provide as many ways for your users to reach you as feasible, including email, phone number, email address, and a submission form.
How can you avoid making such a blunder?
Add a contact page to the navigation bar, as previously indicated. Your phone number can also be shown in the header and footer sections. For example, include the phrase "call for a free quote today: 999-444-5555."
Only enter your digits in the header and footer sections if you find this promotional or sales-y. This is one of the most effective strategies to reduce user effort and increase user convenience.
- A clumsy web design
Visitors may be turned off by a cluttered design. There are two primary causes for this. To begin with, a cluttered design is unappealing to the user's eye. Second, consumers want to be able to find information fast on the internet.
A cluttered web page, on the other hand, does not serve this objective. Minimalist designs, on the other hand, assist in achieving this goal. There should just be a few tabs on your menu. This makes it simple for a user to locate and access the information he requires.
What can you do to make your website less crowded?
Consider what you can remove from your website rather than what you can add. Additionally, provide a lot of whitespace in your design to give it some breathing room. Users will be able to concentrate better as a result of this.
It's also critical that you maintain your consistency. Any abrupt changes in the colour scheme, sidebar locations, or layout should be avoided. Minor differences are fine, but your visitor should not feel as if he has landed on a separate website after visiting one of your pages.
- Design that isn't mobile-friendly
Finally, if your website is not responsive to mobile devices, you may lose points. Mobile traffic accounted for 52.4 percent of all traffic in the third quarter of 2018. Customers use their computers and mobile devices to browse websites on a regular basis.
As a result, people expect your web design to be consistent. Furthermore, 57 percent of consumers said they will not suggest a firm with a poorly designed mobile site, according to statistics. Furthermore, if the target website is not effectively built for mobile devices, 40% of consumers will transfer to a competitor's site.
What can you do to avoid this problem in the future?
Don't create two websites, one for desktops and the other for mobile devices. Because Google dislikes duplicate material, owning two websites will get you into serious trouble with the search engine behemoth.
Instead, for responsive web design, employ adaptable images and layouts. Use a font size of at least 14 pixels. This may appear to be a large font, but it is preferable to forcing your users to zoom in to read your material. Also, on your website, use high-resolution photographs. Because the latest mobile devices have high-definition screens, employing low-resolution photos will result in your mobile visitors seeing low-resolution, pixelated graphics.
To sum it up
To summarise, it is quite easy for you to make web design mistakes. However, you can always fix the problem by either avoiding mistakes in the first place or addressing them as soon as your website is online.
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